NEW YORK, Oct. 9, 2019 /PRNewswire/ -- Fratelli
Beretta, the longest standing family-owned business in Italian
charcuterie tradition, comes to Madison Square Garden, The World's
Most Famous Arena, with timeless Italian specialties available
during all events and shows.
The long-term partnership includes two Fratelli Beretta
concession stands at the SAP Madison Concourse (Level 6) and
Chase Bridge (Level 10) locations
where guests can enjoy any four panini-style sandwiches with both
hot and cold options. Additionally, Fratelli Small Plates will be
available for guests to purchase at select locations in Madison
Square Garden, Radio City Music Hall, and the Beacon Theatre.
Fratelli Beretta joins Madison Square Garden's list of
cutting-edge food options, a vital part of enjoying unforgettable
sporting and entertainment events and share the goodness of
authentic Italian products like prosciutto, salami, and mortadella
with guests.
"For over 200 years, sports and healthy food has gone
hand-in-hand for us at Fratelli Beretta," says Alberto Beretta,
Global CEO of the company. "It's a huge honor for us to see our
name at The Garden. It represents the first step for us in entering
America's sporting heritage and a market we value strongly."
The Northern Italian company expanded to the US in 1997, opening
its first international facility in South
Hackensack, NJ. Today, they operate alongside two other
American production facilities in Fresno,
CA, and Mount Olive, NJ,
the most modern salumi production facility in the US to date.
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SOURCE Fratelli Beretta