MADRID, Sept. 11, 2019 /PRNewswire/ -- Deoleo,
producer of some of the world's best-selling brands of high-quality
olive oil, including Bertolli, Carbonell and Carapelli, has
announced major changes in the top brass handling its commercial,
marketing and corporate communications.
Ignacio Silva, Chairman and
CEO at Madrid-based Deoleo,
said the three organizational changes that came into effect on
September 1 were designed to "play an
important part within our business strategy moving forward".
He announced that Miguel Angel Guzmán was joining Deoleo
as Chief Sales Officer (CSO), bringing with him more than 25 years
of professional experience in multinationals including Gillette,
Unilever, Diageo and British American Tobacco.
Most recently with Edrington, the maker of famed spirits such as
Macallan, Brugal and Famous Grouse. Where he served as Country
Manager of Spain and Portugal and later as Area Director of
Emerging Countries in Europe. Over
the past three years he was Commercial Projects Director, leading
the firm's worldwide processes of brand acquisitions and sales.
Among his chief goals will be reclaiming ground lost in
the United States due to
commoditization of the category, where producers have focused on a
business model that is not sustainable and focuses on quantity over
quality. Guzman will also focus his efforts on capitalizing
on the company's powerful new strategy in India and China, and the development and application of
a commercial policy that will carry Deoleo into the future.
Francisco Rionda, who has
been Marketing Director of Deoleo Spain for the past six years, now
becomes Deoleo Chief Marketing and Innovation Officer (CMIO).
With extensive experience in leading multinationals such as Coca
Cola, Osborne and Beam Global, Francisco
Rionda has had numerous successes throughout his
professional career and has led the relaunch of iconic brands such
as Whisky DYC.
According to Silva, "Fran is credited with contributing
significantly to Deoleo's successes in Spain including Carbonell being rated as the
top brand across all categories for household growth, thanks in
large part to his innovative thinking". Rionda was also
credited with numerous award wins for Creative Excellence.
One of his top priorities will be increasing the value of Deoleo
brands by ensuring sustainability and traceability in their
manufacture and throughout the marketing chain.
Silva said the appointment of Renee
Enman as Global Corporate Communications Director was
"essential to the strategic vision for Deoleo, which requires
global vision and support at the highest level".
Enman spent a decade with Nestle Oceania and she joined Deoleo
in 2018 from Hill & Knowlton Strategies, where she served as
Director for Thailand leading the
strategic vision for a wide range of multinational clients such as
Coca-Cola, Starbucks, Sanofi and Nestle.
She has since "fulfilled many different responsibilities,
ranging from public affairs to brand communications", Silva said,
and "has played an integral role within the business and done a
remarkable job in the USA".
He said Enman will lead the company's Global Communications,
including Public Affairs and Social Responsibility, defining a
global strategy to "improve our image as well as achieve our
objectives".
She'll focus on further enhancing Deoleo's leadership role in
pressing for stricter quality regulations and category standards in
the global industry, along with clear and transparent consumer
relations and sustainability for both the environment and the
marketplace.
Find out more about our company and our fine products at
www.deoleo.com
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SOURCE Deoleo