LOS ANGELES, Aug. 24, 2019 /PRNewswire-PRWeb/ -- The
scene Saturday morning was pure excitement. On a nondescript block
in downtown Los Angeles, nearly
300 people waited in a line that wrapped around a couple of city
blocks. Drones flew overhead, scoping the scene. Valet parkers ran
back and forth to keep up with the stream of customers coming to
see the highly anticipated grand opening of cannabis and lifestyle
brand STIIIZY's first flagship store.
Joe Morehouse of La Puente was the first in line to see STIIIZY
DTLA. He had been waiting in line since 11
p.m. the previous night for the Saturday noon grand
opening.
"STIIIZY is a brand I've been a fan of for a while and the fact
that they're opening a store is pretty cool," said Morehouse. "I
saw pictures of the store and the inside looks amazing."
The downtown Los Angeles
location is one of several STIIIZY stores that parent company
Shryne Group expects to open up and down California. The 6,500 square foot dispensary
is located next to the Arts District and features a 29-foot mural
by Los Angeles artist Retna, and
pieces by other popular local artists Risk and Mr. Cartoon. As
customers entered the sales floor, they walked through a narrowing
tunnel with projection mapping and LED lights creating a
kaleidoscopic effect. Inside the store, a proprietary pod system
greeted the customers. There are four distinct pods in the store,
each with a full selection of products - more than 55 of the most
popular cannabis brands in California at different price ranges. The pods
allow customers to shop at their own pace and avoid long lines by
essentially offering four stores in one. Limited edition STIIIZY
apparel, LIIIT flower and BIIIT edibles powered by STIIIZY made
their debut at the retail launch and are now exclusively available
at STIIIZY DTLA. There is also a STIIIZY merchandise stand, a
station to engrave and customize STIIIZY batteries, window ports
into what will be a real, live cannabis grow, and art inspired
Instagram pods for those who want to mark the occasion.
"I wanted to create a true immersive experience unlike any other
for our customers," said James Kim,
Co-founder and managing director of Shryne Group. "The STIIIZY
brand is deeply embedded in cannabis culture and this store is a
true reflection of our 'Influence, Inspire, Innovate' message. This
is what experiential retail is all about. This is not just a store,
it is a destination."
Kim explained that he wanted the store to honor the vibrant art
scene in downtown Los Angeles. The
art pieces in the store and the Instagram pods will be updated
periodically by other guest artists. Kim co-founded the STIIIZY
brand in 2017. In July, STIIIZY and dozens of other California cannabis assets owned by Kim and
his business partners were combined to form the Shryne Group,
making it one of the largest cannabis companies in the state. The
company owns cultivation, manufacturing, distribution and retail
operations in various stages of development up and down the
state.
"California is the largest,
most mature legal cannabis market in the world," said Shryne Group
CEO and Co-founder Brian Mitchell.
"California is a global
trendsetter and we have an opportunity with cannabis to set the
standards that the rest of the world will follow. This store is a
great example of that."
Shryne Group owns a second dispensary in San Francisco's popular Mission District which
will be converted into a STIIIZY store. The company recently got
approval from the city's planning commission for two more
dispensaries; one in Union Square and another steps away from Chase
Center, the new home of the NBA's Golden State Warriors. For more
information on Shryne Group's vertically integrated footprint in
California visit
http://www.shrynegroup.com.
About STIIIZY
Founded in 2017, STIIIZY is one of the fastest-growing cannabis
brands in the world. Best known for innovation and premium quality
concentrates and products, the brand's "Influence, Inspire,
Innovate" message has connected with avid fans in California, Nevada, Washington and Michigan. STIIIZY is part of the Shryne Group
portfolio of cannabis assets. For more information, visit
http://www.stiiizy.com.
About Shryne Group
Shryne Group Inc. is a Los
Angeles-based cannabis holding company with a fully,
vertically integrated asset and license portfolio covering the
breadth of California, the largest
legal cannabis market in the world. The enterprise is the result of
the synergetic integration of profitable cannabis assets and
veteran professionals who have come together for the opportunity to
shape this industry. Our vision is informed by an intimate
understanding of cannabis culture, its history and the collective
expertise of decades of experience in diverse fields. Our STIIIZY
product line is one of the best-selling cannabis brands in the
market today. We are rooted in California, but currently have operations in
Nevada, Washington and Michigan, and distribution networks to future
markets in more than 60 countries.
SOURCE Wise PR for Shryne Group