SAN FRANCISCO, Aug. 19, 2019 /PRNewswire/ -- The
mainstreaming of cannabis reached new heights over a recent August
weekend in San Francisco when
legal sales and consumption were allowed at a major public music
festival for the first time ever — a development that will have
far-reaching influence on other large-scale events.
BLAZE, an enterprise resource planning platform for the legal
cannabis industry, made everything operate smoothly and without
major complications thanks to its sophisticated sales and
compliance software suite. During the August
9-11, 2019 music festival's Grass Lands cannabis experience,
BLAZE operated 40 registers, facilitated cash and credit card
sales, and powered the entire supply chain for the event, from
distribution to point-of-sale including retail inventory
control.
With attendance of well over 200,000, Outside Lands is so far
the largest public event ever to host a legal cannabis marketplace,
with 24 major brands including Cresco, Cookies, Flow Kana, and
DomPen participating. Grass Lands allowed attendees 21 and over to
legally purchase and consume cannabis within the festival
grounds.
"Pacific Stone's best-value offerings on premium cannabis became
so popular at Outside Lands that lines began to back up. BLAZE
saved the day and set us up with our own register enabling us to
easily serve all our fans, even at the peak hours of demand!" says
Michael Palmer, Owner of cannabis
brand Pacific Stone.
Facilitating something of this size required state-of-the-art
software that could not only process many transactions quickly but
also stay in compliance with California's strict laws governing the sale of
cannabis, with the state Bureau of Cannabis Control watching over
and approving the entire process. The team at BLAZE was more than
ready for the task.
"As much as we prepared for Grass Lands there was a lot of
last-minute coordination required. The permits did not get official
approval from the City of San
Francisco until only a few hours before the festival
started, so we were rushing to connect all the brands with our
equipment and software and get the manifests in place. But we were
ready when the gates opened. This was a never-been-done-before
thing, and we had exceptional partners to pull it all off," says
Chris Violas, Co-Founder and CEO of BLAZE.
While Grass Lands was operating smoothly in San Francisco, BLAZE's ERP platform was hard
at work serving its many other clients nationwide. During the
Aug. 9-11 weekend, BLAZE software
processed 40,000 transactions worth $4.7
million in gross retail sales.
About BLAZE: BLAZE's sophisticated seed-to-sale
tools are easy to operate and make dispensaries, delivery services,
distributors, and cultivators more profitable and productive while
creating a better customer and employee experience. BLAZE ensures
compliance with the laws of all legal markets and integrates
seamlessly with existing technologies that businesses use,
including Metrc, iHeartJane, Weedmaps, QuickBooks and many
others.
Contact:
BLAZE PR
pr@blaze.me
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SOURCE BLAZE