ARLINGTON, Va., July 23, 2019 /PRNewswire/ -- Knowland, a
hospitality industry leader in meetings market data and analytics
for hotels, convention and visitor bureaus (CVBs), convention
centers and other meeting venues, is excited to announce the launch
of SmartSearch, the most innovative and compelling search ever
offered to the hospitality industry.
SmartSearch is available only in Knowland's flagship solution,
Insight Elite, allowing users to search the industry's largest
historical database of actualized events and meetings to execute on
a Proactive Group Sales Strategy which maximizes a property's group
revenue and profits.
In a recent poll 75% of respondents said that group bookings
pace is slower than prior year through June
2019. "We are not surprised by this as our CVB-reported data
shows a deceleration in demand. Singular reliance on "perceived
demand" from inbound RFPs is a recipe for under-performance and
that is what we are seeing in the market today. Knowland is
supporting the industry's return to a Proactive Group Sales
Strategy with the expansion of the Insight platform and creation of
new Elite capabilities, like SmartSearch, which puts the Group
Sales Department back in control of group sales pipeline, revenue,
and profits," said Robert Post, CEO
of Knowland.
"Insight Elite has always offered strong search capabilities so
it's no surprise the product and engineering teams at Knowland
developed an algorithm that applies cutting-edge, real-time web
search and analytics technology to the proprietary Insight platform
to bring about SmartSearch - a more flexible, relevant and
innovative search optimization capability that not only allows
users to search on a multitude of criteria, but it matches that
criteria to their property, giving Group Sales the confidence to
proactively target and win new business," said Kristi White, the newly-appointed VP of Product
Management at Knowland.
SmartSearch includes the most requested enhancements such as
multiple keyword searches, interactive map searches, flexible
booking dates searches, and account booking sets - all scored and
presented by relevance to the customers' property.
Request a demo of Insight Elite with SmartSearch today at
www.knowland.com to learn more about how to bring this powerful
search to your proactive group sales efforts.
About Knowland
We believe that there is a better way to sell group business. Our
suite of hospitality solutions harnesses the power of data and
analytics to help our customers know their buyers and win in the
group and meetings marketplace. With the industry's largest
historical database of actualized events, we deliver insights that
win more share, optimize revenue strategies, and accelerate sales
cycles. That's the Knowland Advantage. See why thousands of
customers trust Knowland to sell smarter and maximize their
revenue. Knowland operates globally and is headquartered in
Rosslyn, VA. To learn more about
our suite of solutions, please visit www.knowland.com or call
202-312-5880.
Media Contact/Inquiries: Lisa
Bonanno, 202-312-5880, lbonanno@knowland.com
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SOURCE Knowland