AUCKLAND, New Zealand,
July 21, 2019 /PRNewswire/ -- Plexure
Group (NZX: PLX) has today signed a deal with United States' fast-food burger chain White
Castle, adding to the momentum reflected in its recently-announced
FY19 annual result.
Often hailed as America's first fast-food chain, White Castle
boasts almost 400 restaurants located across 13 states. Under the
terms of agreement, Plexure will provide mobile engagement and
loyalty capability through its intelligent marketing platform,
helping White Castle strengthen its position in the US.
This new customer win is evidence of Plexure delivering on its
strategy to on-board new partners and grow its US-based
operation.
Chief Executive Craig Herbison
says the new partnership is a clear validation of the Company's
hard work, refreshed focus and strengthened proposition.
"Plexure is delighted to partner with White Castle as a
significant US customer and looks forward to powering its marketing
efforts. This collaboration is testament to our continued drive to
deliver a suite of world-class products and enhanced levels of
customer engagement," says Mr Herbison.
"We're committed to helping White Castle activate mobile as a
critical digital channel to its customers, to grow their value
whilst enhancing the overall customer experience," he
adds.
The White Castle deal will add to Plexure's strong revenue and
user growth. For the full year ended 31 March 2019, Plexure's revenue grew 44 percent
to USD$11.4m, and it now has more
than 128 million users globally on its platform.
About Plexure
Plexure is a mobile engagement software company. Global
brands use the Company's products to engage consumers on mobile
devices and drive them to store with personalized offers, mobile
order and pay and loyalty. Plexure's software integrates with
operational systems to remove friction and create a seamless
purchase experience for consumers.
Plexure makes the sales process for physical retailers seamless,
engaging and profitable by identifying where customers are, what
they want and then facilitating their purchases.
The Company's technology platform and product offering covers
five key capabilities:
- Mobile order and pay
- Next generation loyalty programmes
- Personalized offers
- Analytics
- Seamless operations integration
Brands that use Plexure experience an increase in customer
numbers and visit frequency, higher average transaction values,
larger share of wallet and improved customer satisfaction
scores.
The Company now has over 128 million end users on its platform
in over 54 countries.
Plexure has offices in Auckland, Chicago, Atlanta, Tokyo and Copenhagen. Clients include McDonald's,
7-Eleven, Ikea, and Loyalty New Zealand.
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SOURCE Plexure