PORTRUSH, Northern Ireland,
July 20, 2019 /PRNewswire-PRWeb/
-- Visitors to The 148th Open golf championship in Portrush,
Northern Ireland, will notice a
remarkable new addition to the prestigious event – cool looking
personal stainless steel refillable water bottles that are being
carried by thousands of visitors to Royal Portrush instead of
previously used single-use plastic water bottles.
The change has been masterminded by The R&A, organisers of
The Open, in a bid to show the world how major events can shape a
more sustainable future.
The R&A collaborated with Bluewater, a world leader in clean
water technology and solutions, to provide unique free-standing
outdoor and indoor hydration stations and specially designed
BPA-free stainless steel refillable water bottles for use by the
40,000 daily visitors to the championship.
"We're honoured The R&A chose to work with Bluewater to find
an innovative and resilient strategy at one of the biggest sporting
events in the world that demonstrates how feasible it is to provide
visitors a viable solution for ending the need for single-use
plastic water bottles and their transportation," said Anders Jacobson, co-founder and CEO of Blue, the
impact-led investment company that owns Sweden-based Bluewater.
Bluewater has provided 18 individual hydration stations that
deliver ambient and chilled purified local water free of charge at
key locations across the golf course at Royal Portrush where The
Open is being staged. Bluewater hydration stations have been
installed in the players' locker room, lounge and gym.
The R&A has provided players, including Tiger Woods, Ernie
Els, Rory McIlroy, Hideki Matsuyama and Francesco Molinari, with unique Bluewater
Players' Edition dual-skinned BPA-free stainless steel bottles that
have been personalised with the names of the individual competitors
engraved on the front. In addition, the public can purchase
specially-branded The Open 400ml stainless steel refillable bottles
at a discounted price of £4.50, which they can keep filled from an
on-site Bluewater hydration station and take home for future
use.
"We've all seen the television programmes warning about the
single-use plastic scourge, but The R&A has taken the
initiative to demonstrate a here-and-now solution that will
redefine how major events can shape new business models that help
shape a sustainable future that's good for the planet and humans
alike," said Anders Jacobson.
Background
The 148th Open is being staged at Royal Portrush, established in
1888 and considered one of the world's leading links courses.
Always played on a coastal links golf course, The Open is the
world's oldest professional golf championship, first played in 1860
at Prestwick Golf Club in Scotland. The 148th Open will run 18 – 21
July.
For more information, please contact David Noble, PR and
Communications Director at Bluewater, at
david.noble(at)bluewatergroup.com or +44 7785302694.
Notes to Picture Editors:
The photograph attached may be used with editorial coverage of this
news release only. Please credit The R&A.
SOURCE Bluewater