IRVINE, Calif., July 11, 2019 /PRNewswire/ -- The Building
Industry Association of Southern
California (BIASC) has announced a major new platform called
the BIASC New Homes Showcase. This online sales directory is
designed to serve as a leading authoritative resource in the
building industry by engaging consumers directly with builder
communities without the intermediation of third-party websites.
With over 90% of homebuyers starting their search for a new home
online, the program is designed to increase BIASC-member builders'
share of that digital traffic. Once a prospective buyer has
identified a community in which they are interested, they are
channeled directly to the builder's website for that community for
further information and interaction.
"One of our highest priorities as an association is to assist
our home builder members in connecting with the right buyers at the
right time in the most efficient and cost-effective way possible,"
said BIASC EVP Craig Foster. "We are excited about the potential
offered by the new BIASC New Homes Showcase to create direct
connections and engagement through a powerful online resource."
Foster further states that prospective homebuyers can have peace
of mind in their search for a new home as they are being directed
to new home builder members with long standing credibility in the
90-year-old association.
The BIASC New Homes Showcase augments other strategic traffic
generation programs such as the BIASC Sign Program and builder
billboard campaigns. Moreover, this approach to linking buyers and
builders results in better qualified traffic that is more likely to
drive action and lead to a sale. Another significant advantage of
the program is the exclusivity of leads and data that is shared
with builder members while being protected from automated referrals
to competitive communities.
The BIASC New Homes Showcase is powered by
NewHomesDirectory.com, an innovative engine with proven performance
through a non-traditional, "buyer direct to builder" and
consumer-centric approach.
For more information on the BIASC New Homes Showcase and
the Building Industry Association of Southern California, visit
https://showcase.biasc.org/builders
About BIASC
The Building Industry Association of
Southern California is the voice
of the region's building industry, with four chapters offering
localized services to building professionals from Ventura to the southern tip of Orange County. Throughout its 90-year history,
the association has served its builder and associate members
by anticipating, protecting and promoting their common interests
through its many programs, services, councils and committees.
www.biasc.org
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SOURCE Building Industry Association of Southern California, Inc.