SAN JOSE, Calif., June 26, 2019 /PRNewswire-PRWeb/ -- Oracle
Lighting a specialist in automotive lighting, implemented their VIP
Rewards Program using Zinrelo's modern-day loyalty rewards program.
The objective was to improve customer retention.
Before they launched multiple promotion strategies, Oracle
Lighting wanted to understand the impact of a rewards program. To
measure the true impact of loyalty rewards Oracle Lighting
implemented an A/B Testing strategy. They chose a small set of
customers for the test and divided them into two groups, Group 1
(test group) and Group 2 (control group). A/B Testing was carried
out to measure the impact of a rewards program on these two
groups.
Group 1 members (test group) were invited to join the loyalty
rewards program. They were also they were awarded points for their
past purchases making them eligible for rewards. This gave Group 1
members an opportunity to visit the Oracle Lighting site, redeem
their reward points for coupons and get discounts on their next
purchase.Group 2 members (control group) were not invited to the
rewards program. They were also not given reward points for past
purchases. Thus, Group 2 members were not eligible for any loyalty
reward redemption's.
This test was run for a period of one month. At the end of the
test period of one month, Zinrelo provided a thorough analysis of
the purchase patterns for both the test groups.
It was observed that the repeat purchase percentage was 4.2% for
Group 1 (test group) members. The repeat purchases percentage for
Group 2 members (control group) was as low as 0.43%. This
observation proved that for Oracle Lighting, the repeat purchase
rate jumped by 10X for customers who were enrolled in a loyalty
rewards program. Zinrelo also suggested additional strategies and
loyalty campaigns that will increase the impact of a rewards
program even further.
Loyalty programs help boost customer retention and lifetime
spend. Oracle Lighting wanted to give their customers a reason to
come back again and again. A/B testing proved that a loyalty
rewards program was the best way to maximize customer
retention.
Once Oracle Lighting figured out the massive gains from a
rewards program, there was no turning back! Loyalty tiers were
added to the VIP Rewards program. Additional points earning
opportunities and exciting perks like discounts, exclusive gifts
were added.
"A loyalty rewards program, is a very effective tool to get
customers to come back and make more purchases. A/B testing helped
measure the impact." commented Sandy
Crespo-Mossi, Operations Manager at Oracle Lighting.
"Instead of giving cash discounts, we plan to do many promotions
using the rewards program. This will make the customer come back
for more."
"Zinrelo's loyalty rewards platform is helping businesses to
reach out and make deeper long-lasting connections with their
customers. Loyalty ensures that customers do not go to competition,
and this results in repeat business" said Samir Palnitkar, VP of Customer Success at
Zinrelo. "We are empowering businesses to create personalized
loyalty rewards programs with ease."
About Oracle Lighting:
Oracle Lighting has been producing automotive lighting components
since 1999. They have received accolades from numerous
organizations for their business practices including being listed
on the Inc500 list of the Fastest Growing Businesses in the
USA for the past 8 years
consecutively, winning the 2012 Bronze Stevie Award for consumer
products company of the year, and most recently being named The
Small Business Administration's exporter of the year, Small
Business Champion by the U.S. Senate small business and
entrepreneurship committee.
About Zinrelo:
Zinrelo is a modern-day, loyalty rewards program that maximizes
repeat sales and per-customer revenue through 360-degree customer
engagement. Zinrelo encourages multiple dimensions of loyalty
including transactional, social, referral, engagement and
behavioral loyalty. It supports omni-channel deployments that span
across desktop, mobile as well as physical stores. Zinrelo's data
driven approach is empowering brands to create powerful promotional
strategies by fueling them with advanced data analytics.
To zing your loyalty and referral programs, contact Zinrelo at
https://www.zinrelo.com/ or info(at)zinrelo(dot)com
SOURCE Zinrelo