TOKYO, June 19, 2019 /PRNewswire/ --
- Second Collaboration Project with AR World Leader
Niantic -
ambie Corporation, which proposes a new lifestyle "hear while
you listen" with its open-ear headphones, launched on June 19 a new collaboration (*1) project with
Niantic, Inc. in the concept of "Play Awareness" by delivering a
more fun and safer way to the AR gaming experience through ambie
product functions.
(Image:
https://kyodonewsprwire.jp/prwfile/release/M105568/201906187619/_prw_PI1fl_c2su272p.png)
Working with Niantic, a world leader in the AR industry, brings
great impact to the world as ambie continues working to spread the
concept of Audio AR.
As a continual effort of "Play Awareness," ambie will be
providing products to various AR experiences such as real-world
experience-based events, and to conduct "Play Awareness" tests with
participating users.
"Play Awareness" is the idea of combining the function of ambie,
to be able to enjoy music without covering your ears, to AR games,
so players can get more engaged in the game by being able to hear
the sound effects and BGM while they are able to hear their
real-world surroundings. ambie hopes this collaboration to be its
first step to expand to the international market and to have the
ambie product get recognized by as many overseas people as
possible. ambie also aims to launch its international store in the
near future.
ambie will continue to work on developing products and to offer
new content services to expand new opportunities and to explore
better Audio AR experiences (*2) with Niantic.
(*1) Second collaboration with Niantic, Inc. following the Audio
AR event "Pokemon GO AR Garden" in October
2018.
Reference URL:
https://ambie.co.jp/soundearcuffs/news/ar_201810/index.html
(Japanese only)
(*2) Audio AR experience: Augmented reality to users' hearing
skill. The experience of adding auditory information to the real
world.
About ambie
ambie is a new type of audio device that allows users to enjoy
music without blocking their ears and to hear the world while
listening. The product does not shut off external sound, and users
can be aware of things around them and even talk with people in
front of them. In the activity scene, users can experience new ways
of enjoying music by layering music on natural sounds and the
atmosphere. A variety of unique color variations are available in
all six colors, and the stylish ear cuff structure also features a
design that is compatible with a wide range of lifestyles, from
everyday life to sports activities.
ambie's official website: https://ambiesound.com/
Corporate information
Name: ambie Corporation
President and Representative Director: Masataka Matsumoto
Place: Atago Green Hills MORI Tower 40F WiL
Office 2-5-1, Atago, Minato-Ku, Tokyo 105-6240
Founded: January 11, 2017
Business: Designing, manufacturing, marketing audio devices.
Planning, marketing digital content and services.
Corporate URL: https://ambiesound.com/
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SOURCE ambie Corporation