HONOLULU, June 18, 2019 /PRNewswire/ -- Davis Levin
Livingston, a highly-rated litigation firm that has served
Honolulu for more than 40 years,
is now representing the family of famous Hawaii tattoo artist "Sailor Jerry" in a
lawsuit against liquor conglomerate William
Grant & Sons, the makers of Sailor Jerry Spiced Rum.
Joined by attorneys from Settle Meyer Law, the team at Davis Levin
Livingston includes firm partner Mark
Davis.
The legal complaint is brought by the assignees of Louise Collins, widow of Norman Keith Collins or "Sailor Jerry," and was
filed with the State Court of Hawaii earlier this month. In the complaint,
Ms. Collins and her family allege that William Grant & Sons engaged in unauthorized
use and misappropriation of Sailor Jerry's name and persona in
order to promote their distilled liquor products.
A renowned local tattoo artist, Sailor Jerry became world-famous
for his innovative and distinctive art style. Running a small
Chinatown shop in Honolulu for
several decades, Sailor Jerry led the entire tattoo industry into a
new modern aesthetic, after his work became popular with World War
II servicemen heading out to the front lines.
According to Ms. Collins, William
Grant & Sons never sought or received permission from
her to use Sailor Jerry's likeness on their popular Sailor Jerry
Spiced Rum product, which generates millions in annual global
sales. The Scotland-based liquor
giant has also never received permission to use Sailor Jerry's
likeness and persona for a brand new distilled liquor product,
which will be released this summer.
Said Ms. Collins: "I am appalled to see what these folks have
done with Jerry's name and legacy. This was my husband, the father
of my children, and no one ever even asked our family for
permission to use him in this way."
By joining forces to assist Ms. Collins with this matter, the
skilled attorneys at Davis Levin Livingston and Settle Meyer Law
hope to hold William Grant &
Sons accountable for the illegal use of Sailor Jerry's likeness. In
doing so, they aim to secure a better financial future for his
family, and honor his legacy as a tattoo legend.
For further information and all press and
media inquiries, contact Davis Levin Livingston.
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SOURCE Davis Levin Livingston