MODESTO, Calif., June 12, 2019 /PRNewswire/ -- In celebration
of Pride Month and building community, Barefoot, an ally to the
LGBTQ community since 1988, brings back its popular "Barefoot
Bestie Labels" program, which allows wine lovers everywhere to
customize Barefoot wine labels to share and enjoy with friends.
Anyone looking to proudly celebrate their best friend can choose
from three varietals – Moscato, Rosé or Merlot – to customize their
own special rainbow-decorated labels. Available at
barefootbestielabel.com, Barefoot fans can create their own
customized label or select one of the pre-made compliments for
their bestie such as, "Your true colors look perfect on you."
Barefoot, America's most awarded wine and bubbly brand, has been
a long-standing ally to the LGBTQ community, making its first
donation to an LGBTQ charity in 1988. For every "Barefoot Bestie
Label" ordered, Barefoot will donate $1 to Broadway Cares/Equity Fights AIDS, one of
the nation's leading industry-based, nonprofit AIDS fundraising and
grant-making organizations.* Proceeds will be used by Broadway
Cares/Equity Fights AIDS to continue helping men, women and
children across the country and across the street receive
lifesaving medications, health care, nutritious meals, counseling
and emergency financial assistance.
Barefoot has added an additional extension to the program this
year that will allow for consumers to see themselves on their very
own Barefoot label. Those attending World Pride in New York City, as well as the Pride festivals
in Washington D.C., Chicago, San
Diego and Orlando can visit
Barefoot's on-site activation and jump in the brand's photo booth
with their friends. The Barefoot team will create a digital label
for the consumer to share on their social media channels and
celebrate with Pride how the community must #MarchOnward
together.
2019 is the second annual "Barefoot Bestie Labels"
program. In 2018, Barefoot's label program benefitted
Outfest, the leading organization in promoting equality by
creating, sharing, and protecting LGBTQ stories on the screen. In
2018, the labels quickly ran out and supplies are limited this
year, so order today!
"At Barefoot, we have always strived to make wine for
everyone — no matter who you are or who you love — because we
believe that wine is better when we enjoy it together," says
Anna Bell, Vice President of
Marketing at Barefoot. "For over thirty years, we have been
committed to being an ally to the LGBTQ community. This pride
season, we are honored to partner with Broadway Cares to support
its many important initiatives that improve and celebrate the lives
of all people."
Whether you're a proud member of the LGBTQ community or a fierce
ally, celebrate Pride with "Barefoot Bestie Labels" and share your
story with Barefoot by tagging @BarefootWine and using the hashtag
#MarchOnward on Facebook, Twitter, and Instagram.
About Broadway Cares/Equity Fights AIDS
Broadway
Cares/Equity Fights AIDS is the major supporter of essential
social service programs at The Actors Fund, including the HIV/AIDS
Initiative, the Phyllis Newman Women's Health Initiative and The
Friedman Health Center for the Performing Arts. They also award
annual grants to more than 450 AIDS and family service
organizations nationwide. Broadway Cares/Equity Fights AIDS is a
501(c)(3) nonprofit organization. © 2019 Broadway Cares/Equity
Fights AIDS
About Barefoot®
Barefoot®, the most awarded wine and
bubbly brand in U.S. competitions, can be found worldwide bearing
the fun and iconic footprint label. Barefoot has 19 still wine
offerings available for an SRP of $6
for 750 ml bottles, $11 for 1.5-liter
bottles, $19 for Barefoot On Tap 3L
Box, and $5 for Barefoot Wine To Go.
Barefoot Bubbly® sparkling wine has 11 available offerings with an
SRP of $9. Barefoot® also offers
wine-based spritzer cans made in a fizzy & light wine style
with added hints of fruit flavor. Barefoot Spritzer™ has seven
flavors available in 8.4 oz cans nationwide, with an SRP
$8 for a four-pack and $2 for singles. ©2019 Barefoot Cellars,
Modesto, CA. All rights
reserved.
*NO PURCHASE NECESSARY. Program is open to legal U.S.
residents. Program runs 6/1/19 at
12:00 PM ET through 10/31/19 at 11:59:59 PM
ET. For terms and conditions, click here. Void where
prohibited. Sponsor: E. & J. Gallo Winery. Sponsor reserves the
right to modify, cancel, or terminate the offer for any reason at
any time.
From June 1, 2019 to
October 31, 2019, for every Barefoot
Bestie Custom label ordered on BarefootBestieLabel.com, Barefoot
Wine will donate $1 to Broadway
Cares/Equity Fights AIDS. Maximum donation of $20,000.00. Void where prohibited.
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SOURCE Barefoot