Digital Marketing Company, fishbat, Offers 5 Straightforward Methods to Repurpose Your Blog Content
May 24 2019 - 5:00AM
PR Newswire (US)
PATCHOGUE, N.Y., May 24, 2019 /PRNewswire/ -- Did you know
that one of the best sources of inspiration for new content is
already readily available at your company's blog? Instead of
pouring time and energy into constantly generating new content, you
can reference your already existing content for help. Digital
marketing company, fishbat, has put together
several straightforward methods to help you repurpose blog posts
and make the most out of your original content.
- Try an Expert Roundup. Expert roundups can be done by
taking a topic from one of your previous articles, asking experts
from their input, and constructing a post based on their responses.
Roundups tend to attract a lot of traffic because they compile a
lot of information from different authoritative sources. They also
have the added benefits of boosting your authority and helping you
build relationships with other experts and influencers in your
field by providing the opportunity to backlink to the source
post.
- Expand and Breakdown. If you've created a series of
posts discussing the same topic, an easy way to repurpose this
content is to combine the central points into an overview post. On
the other hand, blog posts that are detail rich or are in list
format can easily be broken down into several different posts,
expanded and altered to hone in on the key points.
- Try a Different Medium. There are numerous ways you can
reformat content to give it a fresh new look. Infographics, eBooks,
presentations, podcasts, videos, and webinars are all potential
avenues to help your content reach a wider audience. For example, a
statistics-heavy post can be converted into a beautiful infographic
that can be shared on social media, while a podcast format allows
users to consume your content on-the-go.
- Take Advantage of Your Subscriber List. If you have a
healthy subscriber list and aren't pushing your blog content there,
you're missing an opportunity. You can convert blog posts into an
email series with small chunks of content that your audience can
consume in the blink of an eye. Email repurposing is also a great
way to drive your already existing audience back to your blog.
- Syndication and Posting Outside Your Blog. Syndication
is all about getting your blog post to a wider audience by posting
the content as-is on platforms with large userbases. There are many
sites available such as Outbrain, PR Newswire, and Taboola that
allow syndication. You can also cross-post content on sites like
Medium, Social Media Today, and even Reddit to drive traffic back
to your blog.
About fishbat
fishbat Digital Marketing Firm is a full-service agency
that takes a holistic business approach to their clients' digital
marketing programs. The fishbat team understands the
importance of business principles just as well as the nuances of
the latest digital technologies. fishbat offers every
digital marketing service available from digital marketing research
and planning to brand development to website and asset creation
through social media management and search engine optimization
programs - all custom calibrated for both B2B and B2C
businesses.
Press Contact: Scott
Darrohn, fishbat Media,
855-347-4228, press@fishbat.com
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SOURCE fishbat
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