PALO ALTO, Calif., May 22, 2019 /PRNewswire/ -- SixFifty, the
technology subsidiary of Wilson Sonsini
Goodrich & Rosati (WSGR), the preeminent law firm for
technology, life sciences, and growth enterprises worldwide, today
announced the launch of its first product, SixFifty Privacy.
Created in conjunction with some of the country's top privacy
experts at WSGR, SixFifty Privacy automates the main obligations
under the California Consumer Privacy Act (CCPA) in order to help
businesses comply more quickly and affordably.
The CCPA regulates how companies handle personal information,
granting California consumers new
rights to access and delete their data while placing restrictions
on entities that collect, store, and sell personal information.
According to estimates from the International Association of
Privacy Professionals (IAPP), more than 500,000 businesses in
the United States, including over
100,000 businesses in California,
could be affected by the new regulation, which will go into
effect January 1, 2020.
To help companies comply in time, SixFifty Privacy automates the
four key components of the CCPA including: collecting, managing and
fulfilling consumer requests; mapping the flow of data through a
business; generating policies and other compliance documents; and
training employees who handle consumer information on the new law,
all in one place. Within 15 minutes, SixFifty Privacy can lay the
foundation for most companies to comply with the CCPA, saving them
time and money and granting them peace of mind.
"The CCPA will affect more businesses in the United States in a more profound way than
any preceding privacy statute, and compliance will come at
considerable time and expense, in terms of evaluating documents and
data, reengineering business processes, IT systems and marketing
strategies, employee training and legal costs," said Kimball Dean Parker, president of SixFifty and
the director of LawX, the legal design lab at Brigham Young University's J. Reuben Clark Law School. "SixFifty Privacy is
the fastest, easiest and most affordable way to address CCPA
compliance, combining the power of machine automation with the
expertise of the country's top privacy experts and attorneys."
Businesses that use SixFifty Privacy will benefit from the
expertise of WSGR's Privacy and Data Protection practice, which
includes Lydia Parnes, the former
director of the Bureau of Consumer Protection at the Federal Trade
Commission, and Chris Olsen, the
former assistant director of the FTC's Division of Privacy and
Identity Protection. WSGR attorneys worked closely with SixFifty to
develop the legal guidelines and content used by the automation
software.
"On January 1, hundreds of
thousands of businesses will have to adjust to the new realities
brought about by the CCPA — including changing their data
management practices and policies — or face significant
consequences," said Doug Clark,
managing partner of WSGR. "The CCPA is only the tip of the iceberg
for regulations around consumer data privacy as multiple states are
expecting to rollout data privacy legislations including
New York, Massachusetts and Texas."
SixFifty Privacy has already found success in the market with
both start-ups and established companies. The product, which was
released to select clients within Wilson
Sonsini Goodrich & Rosati, will now be available to any
company across the nation.
For more information about SixFifty and to take a free
assessment to see how the CCPA will impact your business, visit
https://www.sixfifty.com/solutions/ccpa/applicability.
About Wilson Sonsini Goodrich
& Rosati
For more than 50 years, Wilson Sonsini
Goodrich & Rosati has offered a broad range of services
and legal disciplines focused on serving the principal challenges
faced by the management and boards of directors of business
enterprises. The firm is nationally recognized as a leader in the
fields of corporate governance and finance, mergers and
acquisitions, private equity, securities litigation, employment
law, intellectual property, and antitrust, among many other areas
of law. With deep roots in Silicon Valley, Wilson Sonsini Goodrich & Rosati has offices
in Austin; Beijing; Boston; Brussels; Hong
Kong; London; Los Angeles; New
York; Palo Alto;
San Diego; San Francisco; Seattle; Shanghai; Washington, D.C.; and Wilmington, DE. For more information, please
visit www.wsgr.com.
About SixFifty
Headquartered in the Silicon Slopes area of Utah, SixFifty is a subsidiary of
Wilson Sonsini Goodrich & Rosati
and combines the expertise of the world's leading technology law
firm, made accessible through thoughtful technology. SixFifty
streamlines complex areas of the law by providing actionable,
efficient and affordable solutions for individuals and businesses.
For more information, please visit www.sixfifty.com.
View original
content:http://www.prnewswire.com/news-releases/sixfifty-launches-automated-compliance-tool-for-the-california-consumer-privacy-act-300855984.html
SOURCE SixFifty; Wilson Sonsini
Goodrich & Rosati