DALLAS, May 19, 2019 /PRNewswire-PRWeb/ -- EGENCY,
founded in 2018 as a premier esports production, marketing and
talent management firm, has announced the company will change its
name to Abacus3 effective immediately. EGENCY's leadership was
compelled to choose a new name which embodies their core mission of
creating unparalleled esports and gaming centers that empower
future leaders to collaborate and create.
According to company President Mark
Nausha, "The esports and video gaming space is rapidly
changing. The community is always building, growing, and evolving,
and we felt we needed to go to market with a name that signifies
that we are much more than merely an agency specializing in
esports."
As the company's leadership team pondered names, Abacus3 rose to
the top of the list. CEO Greg Skasko
explains why, "We felt it was a very fresh take on a familiar name.
The abacus is a basic building block for math, while we provide the
building blocks for esports on college campuses—a facility where
students can collaborate, innovate and grow. The number 3 also
resonated with us because our messaging kept intersecting at three
words, in particular, the value we facilitate through competition,
career and community."
Today, esports isn't just about the competition and how people
traditionally think about the industry. As Nausha explains, "It's a
new way people are connecting in communities and socializing. It's
also about giving students and others who utilize esports venues
potential career opportunities, whether in esports or not. Our
solution helps broaden those communities, connect universities with
one another and provides a base framework for the university, in
collaboration with Abacus3, to respond to the continual evolution
of esports."
In order to achieve its mission, Abacus3 takes a novel approach
to esports community building. The company provides a permanent,
turnkey solution that includes the design, building and programming
of world-class esports and gaming centers on university
campuses.
Unlike traditional venue builders, the Abacus3 solution is
funded through strategic brand relationships, which means there is
little to no cost to students, the university or its donors. After
the infrastructure is built, Abacus3 also provides a general
manager to support the facility, along with ongoing marketing,
content and programming support. The company is committed to
supporting its university partners for the long-term, while
providing value to local communities.
"Our goal is to support and empower the college students, but
ultimately, everyone will benefit from this. Along with future
industry leaders and pro esports players, benefits will also
trickle down to the high schools, middle schools and even younger
people who can utilize these facilities. By taking this philosophy
to universities around the country and around the world, students,
pros, universities and the local communities can all benefit,"
Skasko says.
To learn how you or your university or brand can tap into
opportunities in the rapidly evolving esports ecosystem, please
visit http://www.abacus3.gg or call 972-323-6354.
ABOUT ABACUS3:
Abacus3 builds world-class esports and gaming centers. By
empowering universities and brands to leverage the emerging world
of esports, we create a space for students to connect, compete,
learn, innovate, and gain critical real-world experience.
Our innovative approach to developing community benefits all
parties. Universities witness substantial boosts in recruiting,
ranking, and revenue, while brands gain privileged, exclusive
access to an elusive demographic. Most important, our inherently
sustainable solution benefits students. Through our exciting,
top-of-the-line facilities, students build community, competition,
and career as they become the leaders of tomorrow.
Abacus3. Empowering Students through Esports.
SOURCE Abacus3