Appnext Demonstrated the Most Significant Rating Advancement
in the Industry
TEL AVIV, Israel, May 16, 2019 /PRNewswire/ -- Appnext, a
leading mobile discovery platform, announced today it has been
ranked among the leading media partners in the Kochava Traffic
Index for Q1 2019 published May
3.
Evaluation was based on analysis of billions of transactions
Kochava measures each quarter in relation to various capabilities,
including performance in the metrics of signal clarity, fraud,
quality, and correlation.
"Appnext outperformed most networks in terms of the completeness
of their ad signal, the predictability of their traffic, and the
lack of fraud across their media," said Grant Simmons, Head of Client Analytics at
Kochava. "Appnext demonstrated a significant rating advancement
making its first appearance in the Kochava Traffic Index entering
the top five in three categories (entertainment, food & drinks
and iOS) and reaching number 12 in the overall ranking."
"Appnext is striving to stay ahead of the curve and remain at
the forefront of digital innovation, driving superior value for our
partner ecosystem. It is our mission to suggest to users the apps
and services they truly need along their mobile journey," said
Elad Natanson, CEO & Founder of
Appnext. "This recognition from Kochava is an important validation
of our ongoing efforts and continuous investment in proprietary
technology that powers over one billion app recommendations
every day. We interact with users via multiple in-app and on-device
placements, in some cases over 15 times a day, leveraging our fast
growing OEM traffic, reaching more users more effectively."
About Appnext
Appnext is a leading mobile discovery platform, helping over
750M users discover the most relevant
apps they need specifically when they intend to use them.
Since 2012 Appnext has disrupted the mobile industry, allowing app
marketers to get their apps discovered, used and re-used providing
a unique targeted ad experience to top publishers, advertisers and
OEMs.
For more information, please
visit http://www.appnext.com. Connect with Appnext
on Twitter, Facebook,
and LinkedIn.
About Kochava
Kochava Inc. (www.kochava.com) is the industry
standard for secure, real-time data solutions. We help customers
establish identity, define and activate audiences, and measure and
optimize all aspects of their marketing. Years of serving
enterprise-level marketers with cross-device configurable
attribution, analytics, engagement, industry-leading fraud
protection and data enrichment have made Kochava the global expert
in data and identity. With a culture of customer-driven service and
innovation, dedication to data security, and the most powerful
tools in the ecosystem, Kochava is trusted by top brands to harness
their data for growth.
Media Contact
Appnext
Orit
Sharon
Director of Marketing Communications
orit@appnext.com
Kochava
Jason
Hicks
VP, Marketing & Client Services
press@kochava.com