BEIJING, May 15, 2019 /PRNewswire/ -- On May 14, SID Display Week 2019, the world's
largest and most representative barometer of the display sector,
opened in San Jose, bringing
together innovative high-tech products from all over the world.
BOE's flexible display, UHD display, micro-display and other
world-leading technologies and innovative applications drew much
attention, unfolding the charm of leading-edge technologies before
the visitors.
Smart driving experience brought by flexible display
The rapid advances in the Internet of Vehicles (IoV) have made
display panels an important port of human-vehicle interaction. The
innovative application of in-car displays became the focus of
attention at SID Display Week 2019. The road driving scene
presented by BOE comprises a smart driver cabin and a spliced
display screen of three units in three rows with only 0.99 mm
bezels. It allows visitors to experience a brand-new in-car display
solution of the future.
In the smart cabin, the information required for smart travel
becomes part of the actual scene with the help of AR technology --
the head-up display (HUD) can project useful information such as
speed per hour and navigation onto the front windshield for the
driver's reference. In addition, BOE replaces the conventional
in-car LCD with flexible display. The 12.3-inch three-unit flexible
display is backed by the OLED pixel compensation circuit technology
developed by BOE, which can effectively improve the brightness
uniformity of mid-sized OLED displays and provide better
audiovisual experience for car users.
BOE applies flexible AMOLED displays to transparent A-pillars,
rearview mirrors, etc. to solve the problem of driver's blind spots
in automotive design. The flexible display can perfectly match the
shape of the A-pillar and show data without delay for one
millisecond. With the help of camera, the images blocked by the
A-pillar can be shown on the flexible display, thus eliminating
blind spots in the field of view. By applying flexible display, the
rearview mirror can also be customized according to the interior
shape of the car. BOE's smart cabin is equipped with a 6.39-inch
flexible display as a built-in rearview mirror, which makes it
safer to drive the car even on rainy and snowy days.
BOE also exhibited some innovative applications of in-car
display, such as center console solution that supports
gesture-based interaction and V-shaped mini-LED for cars. BOE's
high-end in-car display panels have been supplied to automakers in
the United States, Germany, the UK, Japan and South
Korea.
More applications enabled by innovative display
The availability of wide-ranging display technologies such as
UHD, OLED, mini-LED, and AR/VR is turning more undreamed-of
innovative applications into reality.
At the exhibition venue, a 14-inch flexible display called "Free
Elf" captured the attention of quite a few visitors. It looks like
a hanging scroll, but with a touch on the button it will spread out
slowly like an electronic scroll, showing a clear image of
painting. There was also a smart speaker, called "Sound with
Rhythm". It features a 12.3-inch flexible display that dances to
the melody when music is played, providing visitors a new
audiovisual experience. Such flexible display products have
exciting prospects for application in home, art, travel and other
scenarios.
In addition to flexible display applications, BOE also brought
the world-leading UHD display solution to the event. The BD CELL
UHD display features an ultra-high static contrast ratio of up to
1,000,000:1, a bit depth of 12 bit, and a black field brightness of
less than 0.003 nits. It means that every color and detail of the
image can be clearly displayed. BOE also presented a host of
8K products, including 75-inch
8K 120Hz display, 3.5-inch
8K display, and 0.39-inch
8K spliced VR display. Under the
"8425 Strategy" (promote 8K,
popularize 4K, replace 2K and make good use of 5G), BOE is now speeding
up the application of 8K in many
fields.
Other leading-edge technologies and solutions that BOE delivered
to the visitors include the first ever HDR notebook featuring
mini-LED, the 15.6-inch oxide display with an ultra-high refresh
rate of 240Hz, the 55-inch inkjet-printed 4K OLED display, the interactive whiteboard with
up to 100 touch points, and the 0.39-inch micro-OLED AR display
that enjoys the world's largest pixel density of 5,644 PPI.
Advances in technology have brought about changes in our
everyday life. People are now used to getting information from
displays and becoming connected with the world via displays. It is
these innovative display products offering better experience that
make people look forward to smarter life in which displays are
everywhere.
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SOURCE BOE Technology Group Co., Ltd.