DUBAI, UAE, April 21, 2019 /PRNewswire/ --
- Reno series will serve as a creative catalyst for OPPO's
future smartphone strategy, with UAE as the first international
market for the new series
- Two devices unveiled at start -- the Reno 10x Zoom Edition
& Reno Edition
- OPPO also launches its 5G Landing Project in MEA with
Etisalat and Zain
- Etisalat offering new OPPO devices with its smart pay plans
up to 24 months
Only days after the official global unveil, OPPO --
a leading global smartphone brand -- has officially launched its
newest smartphone series, Reno, in the Middle East. The company selected Dubai as the location for the premium series'
first international launch, emphasizing the strategic importance of
the region to OPPO's global brand strategy.
The Reno series includes two new smartphones: OPPO Reno 10x Zoom
Edition and the Reno Edition. Both are stunningly designed, with
notch-free full view OLED displays, a breakthrough side-swing,
pop-up selfie camera, and powerful hardware capabilities. Reno
version will be available for pre-order in the UAE starting
April 17 and Saudi on April,
18th. Sales beginning from April
22nd in UAE and April, 25th in Saudi. The OPPO
Reno Edition will be available in 6GB RAM + 256GB storage option at
AED 1,899 in UAE and SAR 1,899 in
Saudi Arabia and the price and
available date of OPPO Reno 10x Zoom in an 8GB RAM + 256GB storage
version will be revealed later. Customer can also opt to purchase
the new OPPO devices from Etisalat with its smart pay plans up to
24 months.
During the unveil, OPPO also announced a new "OPPO MEA 5G
Landing Project" with leading regional carrier Etisalat and Zain.
The project will further enhance 5G development in the region after
the first 5G smartphone commercial co-test from both parties
earlier this month. The company's global 5G Landing Project is a
proposed initiative by OPPO and leading global carriers aimed at
bringing 5G products and services to users as soon as possible. To
bring true 5G experiences to users, OPPO is committed to working
with industry partners including carriers to jointly accelerate the
development of 5G.
Speaking at the launch, Andy Shi,
President of OPPO Middle East & Africa, said: "Reno represents the evolution
of OPPO; it features a brand-new design concept, philosophy, and
communication model. This is a smartphone for the people who want
to make waves, for the dream-chasers and the trendsetters who value
style, innovation, and premium functionality." He added, "The UAE
is also home to a blossoming 5G ecosystem, with collaboration with
leading carriers like Etisalat and Zain, users could experience 5G
at the earliest."
Khaled Elkhouly, Chief Consumer
Officer, Etisalat, said: "Etisalat's pioneering efforts in 5G will
pave the way for the 'Future of Connectivity' with innovation and
digital transformation taking centre stage. Bringing the value of
5G connectivity to consumers will also require close coordination
with handset manufacturers. We are excited to be working closely
with OPPO on their 5G Landing Project to accelerate the roll out of
5G services and deliver a seamless 5G experience to our
customers."
Enhanced Photography with 10x Hybrid Zoom
With Reno, OPPO has expressed its belief that an exceptional
camera should be able to help users express themselves through
photography, enabling them to clearly record every precious moment
in life. The OPPO Reno 10x Zoom Edition goes above and beyond with
a tri-lens full-focal length capability, including a 48MP HD
primary lens, a 13MP telephoto lens, and an 8MP wide angle
lens.
These cameras work together to achieve a full-focal-length
coverage of 16mm-160mm, thus offering 10x hybrid zoom. The primary
lens of the Reno 10x Zoom Edition employs optical image
stabilization (OIS) and a closed-loop focusing motor, as well as
three different focus modes so you don't miss any special moments.
The ultra-wide-angle camera of the Reno 10x Zoom Edition offers
users a 120° wide angle camera, which makes it easier to capture a
wider range and multi-person portrait.
The new Reno models make taking night shots incredibly easy with
professional-grade quality. The Ultra Night Mode 2.0 function
allows users to capture sharp pictures and vivid colors at any
time. With Ultra Night Mode 2.0, Reno processes faces and
backgrounds separately to offer optimized skin-tone effects to
present a more realistic picture. The Reno 10x Zoom Edition also
supports 4K UHD video recording at
60fps, equipped with optical image stabilization and the latest
electronic image stabilization.
The Reno Edition features the same pop-up 16MP front-facing
camera as well as a 48MP main camera, with the super wide camera
and periscopic camera replaced by a 5MP depth camera to enable
bokeh effects.
Pivot Rising Selfie Camera
A stand-out feature in the design of Reno is its unique 16MP
front-facing camera that uses a Pivot Rising Structure to pop up on
demand. This motorized Pivot Rising Structure has passed strict
quality testing standards and can be used for more than 200,000
times without fail. Even if average users use it roughly 100 times
per day, it can maintain over five years of usage. Furthermore,
OPPO's designed a drop protection mechanism whereby the phone can
sense in real time if the phone is in free-fall, and automatically
retract the camera to prevent damage.
Elegant Design with Panoramic Full Screen
Reno carries this mantra into reality, taking into account
OPPO's aesthetic journey to be inspired by industrial design while
integrating symmetry and balanced beauty. Available in two color
grades, Ocean Green and Jet Black, both Reno models feature a
matted texture on the layer beneath its glass façade, delivering a
more delicate touch without compromising on the vitality of
color.
The Reno 10x Zoom Edition also features a 6.6-inch notch-less
panoramic screen, protected by Corning Gorilla Glass 6.
Visually, the ultra-slim bezel provides stunning visuals, and you
will literally feel as if the screen is floating off the body of
the phone. The bezels on both sides are only 1.63mm, of which the
lower bezel is only 3.5mm. The notch-less full screen achieves a
stunning 93.1% screen-to-body ratio, with no ports and no
interference.
High-End Hardware for Powerful Performance
The Reno 10x Zoom Edition is equipped with the new VOOC 3.0
fast-charging feature. It complements an already large 4,065mAh
battery. VOOC 3.0, the low-voltage fast charging solution also
enables charging while playing games, without excess heat, and with
no limits on performance.
Consumers will also enjoy a Snapdragon 855 chipset, with LPDDR4x
Standard Memory and UFS 2.1 Flash storage, all of which contribute
to an outstanding user experience. The Reno Edition has a
Snapdragon 710 chipset and a 3,765mAh battery.
Gaming Optimization
When playing games with Reno, the hardware configuration plus
excellent software optimization enables users to enjoy an even
smoother gaming experience.
Reno's gaming performance is no mere boast. It includes a
system-level optimization solution, Hyper Boost, independently
developed by OPPO, which includes three modules: Game Boost, System
Boost, and App Boost, which bring significant performance
improvements in terms of the game experience, system speed, and App
opening speed, respectively. The series is also the world's first
mobile phone to obtain TÜV's High-Performance Certification for
Games. OPPO has cooperated with TÜV Rheinland's core technology
testing departments to fully evaluate the comprehensive gaming
experience of mobile phones and passed 55 items in 31 test
categories covering four dimensions: communication, endurance,
screen, and system. These professional use tests align with users'
real-life habits and work to fully evaluate a mobile phone's
comprehensive gaming experience.
Moreover, the Reno 10x Zoom Edition uses a combination of
Thermal Gel, a Graphite Sheet, Copper Pipe Liquid Cooling, and a
Tri-cooling Control to effectively manage the temperature of the
smartphone and combat any overheating.
More information and material, please download from
:
https://drive.google.com/open?id=1Fpzced99XhnN5gH8Q6rvC8ceThHBb4OX
About OPPO
OPPO is a leading global smartphone brand, dedicated to
providing products infused with art and innovative technology.
Based on the brand elements of young, trend-setting and beauty,
OPPO brings consumers delighted experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing
camera phones, while innovating mobile photography technology
breakthroughs. OPPO started the era of Selfie beautification, and
was the first brand to launch smartphones with 5MP and 16MP front
cameras. OPPO was also the first brand to introduce the motorized
rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom
technology. OPPO's Selfie Expert F series launched in 2016 drove a
Selfie trend in the smartphone industry.
In 2017, OPPO was ranked as the number 4 smartphone brand
globally, according to IDC. Today OPPO's business covers 40
countries and regions, and has 6 research centers worldwide,
providing excellent smartphone photography experience to more and
more young people around the world.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up
its Middle East & Africa Sales
Center in Cairo. The markets OPPO
has entered in the Middle East and
Africa include: Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Oman, Kenya
and Nigeria. OPPO set up its factory in Algeria in 2017, which made OPPO the first
Chinese brand setting up factory in North
Africa. Now, the factory goes into production.
Based on the insights of local consumers in each country, OPPO
MEA has started the progress of localization. And the localization
includes all the perspectives towards each market – product
localization, to further meet the core needs of users; marketing
localization, to better communicate with local young customers; and
team localization, to know our local consumers further and provide
better service to the consumers.
Within the last year, OPPO has started to adjust its product
line in the Middle East region
specifically. This has included the launch of its flagship OPPO
Find X smartphone and the introduction of the OPPO R Series. OPPO
will continue to evolve its local product line to offer more
premium series to young consumers in the region.
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