The brand will close its stores on Earth Day, launch a
global petition to make Earth Day an officially recognized holiday
and celebrate exploration through city takeovers across the
globe
ALAMEDA, Calif., April 16, 2019 /PRNewswire/ -- Beginning today,
The North Face will activate "Explore Mode" in major cities leading
up to Earth Day on Monday, April 22.
Throughout the week, The North Face will partner with musicians,
artists and culinary influencers to host a series of one-of-a-kind
experiences that encourage people to disconnect digitally and
engage with their surroundings.
The week will culminate with The North Face and 15 organizations
around the world partnering to launch a global Change.org petition
to make Earth Day an officially recognized holiday. The North Face
will also shut down 113 stores in the US and Canada, as well as its global headquarters on
Earth Day to provide opportunity for employees to disconnect and
explore.
"The North Face is no stranger to exploration and this Earth Day
we are proud to join our partners and fellow explorers in a global
effort to make Earth Day a national holiday," said Global General
Manager of Lifestyle at The North Face, Tim
Bantle. "We believe that when people take time to appreciate
the Earth, they feel more connected to it and are more likely to
protect it. Explore Mode urges us to unplug from our digital lives
to connect in real life to the world, each other, and ourselves in
the effort to move the world forward."
The North Face partnered with influencers including singer and
songwriter Ella Mai, chef
Angela Dimayuga and model and
activist Gabrielle Richardson to
host bespoke events in New York
City that will reflect the brand's spirit and the mindset of
exploration in music, food and art, along with encouraging
exploration in the outdoors. These experiences will only be
accessible to those who put down their phones and digital devices
to be present in the moment.
Explore Mode experiences are rooted in inspiring and enabling
people everywhere to unplug from their digital lives and connect in
real life to the one another and the world around them.
- Tuesday, April 16:
Grammy-winning singer and songwriter Ella
Mai joins with vintage fashion collector and curator,
Brian Procell, to throw the ultimate
90s throwback party - a mash-up of music and streetwear. Mai will
pay homage to the hits and looks of past decades that inspire
culture today, while Procell's collection, including vintage looks
from The North Face, is on display.
- Wednesday, April 17: World
renowned chef Angela Dimayuga will
go off menu and bring a select number of consumers along for the
ride as she explores the many flavors of NYC that bring her
inspiration.
- Thursday, April 18:
Model-artist-activist Gabrielle
Richardson takes over Skylight Soho to curate an art
exhibition under the theme of exploration. Guests are invited to
participate in a "live" piece onsite with Gabrielle and her
partners through an interactive display of artistic
exploration.
The brand will also activate Explore Mode in other major cities
globally including London,
Manchester, Munich and Paris.
"Exploration drives creativity. It is important to me to find
musical inspiration from all the world's aspects," said Mai. "I'm
excited to partner with The North Face to celebrate the many forms
of exploration and show New York
City what exploration means to me."
Before closing stores, The North Face will also switch its
retail locations into Explore Mode where customers can find all the
resources they need to spend Earth Day off the grid, exploring the
outdoors. Customers who choose to take part in The North Face
exploration activities will be rewarded with an exploration kit
that includes analog gear to stay present and capture memories
without the need for digital devices.
The North Face is committed to social good through programs like
the Explore Fund, as well as conservation efforts since its
founding in 1966. For more information on Earth Day as a national
holiday or to sign the petition visit www.thenorthface.com.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1966
with the goal of preparing outdoor athletes for the rigors of their
next adventure. Today we are the world's leading outdoor brand,
creating athlete-tested, expedition-proven products that help
people explore and test the limits of human potential. We protect
our outdoor playgrounds and minimize our impact on the planet
through programs that encourage sustainability. The North Face
products are available at premium and specialty retail sporting
goods stores globally and we are headquartered in California on a LEED Platinum-certified
campus. For more information, please visit
www.thenorthface.com.
US Media Contacts:
The North Face
Jessica Hollister
Director, Public Relations
510.239.1253
jessica_hollister@vfc.com
United Entertainment Group:
Katie Tufts
UEG for The North Face
415.203.8404
Katie.Tufts@uegworldwide.com
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SOURCE The North Face