WASHINGTON, March 15, 2019 /PRNewswire/ -- Kids in
California will unite against
tobacco use on March 20 as they join
thousands of young people nationwide to mark Kick Butts Day, an
annual day of youth activism sponsored by the Campaign for
Tobacco-Free Kids. More than 1,000 events are planned across
the United States (see below for a
list of local events).
This year, kids are focused on kicking Juul, the e-cigarette
that has become enormously popular among youth across the
country.
While cigarette smoking among high school students nationwide
has fallen to 8.1 percent, e-cigarette use among high schoolers
rose by an alarming 78 percent in 2018 alone – to 20.8 percent of
the student population. In 2018, more than 3.6 million middle and
high school students used e-cigarettes. U.S. public health leaders
have called youth e-cigarette use an "epidemic" that is addicting a
new generation of kids.
In California, 17.3 percent of
high school students use e-cigarettes, while 5.4 percent smoke
cigarettes. Tobacco use claims 40,000 lives in California and costs the state $13.3 billion in health care bills each year.
On Kick Butts Day, youth and health advocates are calling for
strong action to reverse the youth e-cigarette epidemic. In
particular, they are calling on the Food and Drug Administration,
states and cities to ban all flavored tobacco products, including
e-cigarettes in flavors like cotton candy, gummy bear and mango
that tempt kids. Other effective strategies to reduce youth tobacco
use include laws raising the tobacco sale age to 21, significant
tobacco tax increases, comprehensive smoke-free laws and
well-funded tobacco prevention programs.
In California, youth advocates
are urging Sacramento and other
localities to prohibit the sale of all flavored tobacco products,
as a growing number of California
cities and counties have already done, and also supporting
statewide legislation to ban flavored tobacco products.
"This year on Kick Butts Day, we're challenging policy makers at
every level to do their part to reverse the youth e-cigarette
epidemic and continue driving down youth tobacco use," said
Matthew L. Myers, President of the
Campaign for Tobacco-Free Kids. "We cannot allow e-cigarettes,
especially Juul, to addict another generation and reverse the
enormous progress we've made in reducing youth tobacco use."
Key facts about e-cigarettes include:
- The main cause of the youth e-cigarette epidemic is Juul, which
looks like a computer flash drive, is small and easy to hide,
delivers a powerful dose of nicotine, and comes in kid-friendly
flavors like mango, fruit and mint. According to the manufacturer,
each Juul "pod" (cartridge) delivers as much nicotine as a pack of
20 cigarettes.
- E-cigarettes pose serious health risks for kids. The U.S.
Surgeon General has found that youth use of nicotine in any form –
including e-cigarettes – is unsafe, causes addiction and can harm
the developing adolescent brain, affecting learning, memory and
attention. Studies also show that young people who use e-cigarettes
are more likely to become cigarette smokers.
On Kick Butts Day, youth join in creative events including
signing pledges to be tobacco-free, learning about the harmful
chemicals in tobacco products and organizing rallies at state
capitols.
In California, activities
include:
On March 18th, students from
CYAN (the California Youth Advocacy Network) will be
hosting their annual Youth Quest at the Sheraton Grand Hotel
in Sacramento, CA. The theme is
"This E.N.D.S Now: The Products May Change, but the Addiction
Remains." This one day event will bring together over 300 youth to
learn about youth addiction to e-cigarettes. Contact: Kim Homer Vagadori (530) 304-1958.
Students from Club Live at James
Rutter Middle School in Sacramento will celebrate Kick Butts Day
by running an interactive carnival where their fellow students will
learn about the dangers of tobacco use through games, including
Dice Disease, Tobacco Take a Walk, Tattoos not Tobacco, Tobacco
Trivia, and Knockout Tobacco. There will also be a display showing
all the different areas of the body that are affected by smoking.
Time: 11:05 AM and 11:55 AM. Location: 7350 Palmer House Drive,
Sacramento. Contact: Laura Poppers (916) 422-3232.
Students from Open Valley Independent Study, Del
Puerto High School, and
Patterson High School will organize a cigarette butt cleanup
on the streets of Patterson,
beginning at Patterson High School to the town circle and back.
Time: 12:30 PM. Location: 200 N. 7th
Street, Patterson. Contact:
Richard Kidder (209) 892-4745.
Local youth from Ukiah
will be joining Mendocino County HHSA/Public Health Tobacco
Control to take a stand against tobacco. At the Ukiah Boys
& Girls Club, everyone is invited to sign a pledge to go
tobacco-free. Students from Pomolita Middle School and youth
advocates from GASP (TCP) and California Friday Night
Live will get rid of cigarette butts on the grounds of Todd
Grove Park. Time: 3 PM. Location:
Todd Grove Park, 600 Live Oak Avenue, Ukiah. Contact: Katherine Fengler (707) 367-3984.
Students from Quincy High
School in partnership with the Plumas County Public
Health Agency Tobacco Use Reduction Program will be covering
the Quincy Courthouse lawn on Kick Butts Day with oversized
pinwheels with information on Big Tobacco's tactics that
specifically target youth. Time: 7:30
AM. Location: 520 Main Street, Quincy. Contact: Melodie
Bennett (530) 258-6807.
Students at Elliott Education Center in Modesto will be taking a stand against
tobacco and educating their peers through games, informational
displays and tombstones depicting the deadly effects of smoking.
Students will also be signing a pledge wall to show their
commitment to being tobacco-free. Time: 10
AM. Location: 1440 Sunrise Avenue, Modesto. Contact: Fred Johnston (209)
241-8009.
The Anchor from Student Health & Wellness at
Santa Barbara City College will
be displaying 130 large cigarettes in Friendship Plaza to represent
the 1,300 tobacco-related deaths that occur in the country every
day. Representatives will also be on hand to share information on
the dangers of tobacco and e-cigarettes, and provide resources for
cessation. Time: 10 AM. Location: 721
Cliff Drive, Santa Barbara.
Contact: Katy Magnani (425)
830-4771.
On March 22, students at
Fairfield-Suisun Public Safety Academy in Fairfield will be taking a stand against
tobacco through a series of schoolwide events. The day will include
a scavenger hunt, an infographic contest and a video public service
announcement contest. Finally, there will be three assemblies where
students will learn about the importance of being a leader and an
advocate for being smoke-free. Time: 10:30
AM. Location: 230 Atlantic Avenue, Fairfield. Contact: Melissa Johnson (707)
359-9317.
All events will take place March
20 unless otherwise indicated. For a full list of Kick Butts
Day activities in California,
visit www.kickbuttsday.org/map. Additional information about
tobacco, including state-by-state statistics, can be found at
www.tobaccofreekids.org.
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SOURCE Campaign for Tobacco-Free Kids