LONDON, March 15, 2019 /PRNewswire/ -- Food and drinks
companies will need to keep up with the endless list of food and
drink 'I wants' in order to connect with Generation Z consumers
(Gen Zers) determined to express themselves through what they buy,
according to the latest report from FUTURES, the new service from
just-food and just-drinks.
Connecting with Generation Z, the sixth report to be
published, investigates how digitally-native, politically aware and
control-orientated Gen Zers are using their spending power and
access to information to buy from companies that make a positive
social impact, and produce products that play a part in their
world.
Key features in the report include:
● Defining Gen Z
● Megatrends driving Gen Z behaviour
● Focus on Gen Z in China from
experts at marketing specialist Hot Pot
● Focus on Gen Z in the workforce from executive coaches at The
Preston Associates
● Seven things food and drinks companies can start to do
now
FUTURES editor Lucy Britner
said: "Having never known a world without iCloud, iPlayer, iPad
it comes as no surprise that Gen Zers, also known as 'iGeneration',
are backing 'i' when it comes to investing in their own choices,
making an impact, and being individualistic.
"This is why food and drinks companies need to consider
everything from collaborating with tech companies and examining the
place of influencers, to looking at environmental credentials, in
order to engage with the so-called iGeneration.
"As Gen Z enters the workforce, becomes old enough to drink and
enjoys increased spending power, food and drinks firms will have to
shift their Millennial mindset to make way for a whole different
set of priorities."
Launched in October 2018, FUTURES
studies key trends that threaten to disrupt the food and drinks
industries - from new technologies to changes in consumer behaviour
- and provides insight into how businesses can respond. Previous
reports examined the growth of autonomous grocery delivery,
exploring the world of cannabis in food and drinks, the war on
plastic, the future of personalised nutrition, and the rise of
smart technology.
Visit the just-food or
just-drinks FUTURES microsite to download this
report - and the previous five - for FREE.
About just-drinks.com and just-food.com
just-drinks.com and just-food.com are the online news,
insight and research portals for the global drinks and packaged
food industries. Their editorial team includes contributors from
around the world, under the combined direction of just-drinks
managing editor Olly Wehring and
just-food managing editor Dean
Best.
For further information and images please contact Alison Bryant, Public Relations at Aroq Limited
on +44-(0)-1527-573-604, email alison.bryant@aroq.com