LAGOS, Nigeria, March 15,
2019 /PRNewswire/ -- Boomplay, the largest music streaming
and download service in Africa,
has signed a direct licensing agreement with Warner Music to bring the record company's
diverse global roster of music to the region.
The terms of the partnership allow Boomplay to distribute
Warner Music's extensive catalogue
of more than one million songs to its community of listeners in ten
countries; Cameroon, Cote d'Ivoire, Ghana, Kenya,
Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
The deal will provide Warner
Music's artists with direct access and exposure to
Boomplay's millions of users in the region, while bringing Boomplay
one step closer to its goal of bringing all music from around the
world to Africa.
Joe He, CEO of Boomplay, says:
"Major deals with internationally recognized partners such as
Warner Music continue to push us
closer to our aim of building the largest and the most reliable
online music distribution platform in Africa. We want every
music lover in the region to be able to access any song or video,
anytime and wherever they are. We are looking forward to a
successful partnership and business continuation with WMG in what
are truly exciting times for the African Music Industry."
Alfonso Perez-Soto, EVP,
Eastern Europe, Middle East and Africa, Warner
Music, adds: "We're happy to partner with Boomplay to bring
our amazing artists' music to millions of listeners across
Africa. The streaming service
already has tremendous reach across the continent, yet they
continue to expand exponentially. It's an opportunity that
can't be missed for our artists to make a whole new legion of
fans."
Perez-Soto continued: "I'd like to thank Warner Music's Charlie
White, Marc Latilla and
Reni Adadevoh for their unstinting
support in helping pull this deal together and get it over the
line."
In the past year, Boomplay has been on the crest of a wave,
announcing landmark deals with global major labels, acquiring
millions of new users monthly and releasing an iOS version in
December 2018.
With major labels coming on board, Boomplay is now in a strong
position to further improve its service offerings and defend its
leading position in Africa.
Boomplay, which has more than 42 million users as of February 2019, boasts an expansive catalogue
consisting of five million songs and thousands of videos from local
and international acts.
About Boomplay
Boomplay (formally known as Boom Player) is a music and video
streaming & download service developed and owned by
Transsnet Music Limited.
Boomplay's vision is to build the largest and most reliable
digital music ecosystem for artists
and content creators in Africa.
The Boomplay app which won the "Best African App" at the 2017
"AppsAfrica Awards" has over 42 million users as of February, 2019.
It is currently the biggest and fastest growing music app in
Africa with a catalogue of 5
million songs and videos which is still growing day by day.
Users can stream songs and videos online free of charge, subscribe
to one of the daily, weekly or monthly plans to save songs and
videos to play whilst offline or purchase content to download. The
service is currently available on Android, iOS and Web.
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SOURCE Boomplay