One of Europe's Fastest
Growing E-Commerce Companies Looks to Reshape the Digital Grocery
Landscape
ATHENS, Greece, Jan. 16, 2019 /PRNewswire/ -- e-Fresh, one
of Europe's fastest-growing
digital grocers, today announced a 93% growth rate in 2018. By the
end of the year, e-Fresh secured a 88% repeat customer rate,
increased its customer base 94%, expanded its suite of machine
learning technology, and grew to over 150 employees.
Using artificial intelligence, the award-winning startup has
delivered over 250,000 online grocery orders in Greece in under three years. The company plans
to continue its ambitious growth plans and due to its investment in
existing tech advancements.
"There is a global opportunity to reinvent how legacy tech
companies utilize AI and automation in e-commerce," said Zina
Mavroeidi, CEO of e-Fresh. "Now that we've accomplished this in our
local market, we aspire to influence the global sector as consumer
purchasing behaviours continue to evolve. In the next five years,
we aim to grow aggressively and increase our repeat customer rate
through our personalization and AI strategies."
The company's momentum speaks to the significant market
opportunity to curb AmazonFresh's expansion since the giant's
already had a few stumbles stateside that challenge its assumed
global dominance in the grocery delivery space. Unlike the U.S.
tech giant, the European company has mastered using robotics and
specialised software in their automated warehouses to accelerate
the packaging of orders.
Since its inception in 2015, e-Fresh has shown rapid development
and today the company:
- Offers a full range of 18,000 product lines including fresh
produce
- Is a technology-driven ordering platform with 60,000 registered
users
- Maintains a 4 minute fulfilment time and confirmed delivery
arrival within 3 hours from order placement, due to automation and
robotics technology utilized in the customer fulfillment
centers
- Boasts an order accuracy rate of 99%
- Was recognized as 'The Best Online Supermarket in Greece' by the Greek e-Commerce
Association
To learn more about the e-fresh, please visit e-fresh.gr.
About e-Fresh
E-Fresh.gr is a fast-growing online
grocery retailer that has achieved double-digit growth
year-over-year. It is known for utilizing technological innovations
such as artificial intelligence and warehouse automation to offer a
comprehensive service to the Greek consumer. Since 2016, it has
delivered more than 250,000 online grocery orders.