SAN FRANCISCO, Dec. 19, 2018 /PRNewswire/ -- SoFi today
launched a campaign showcasing some of its members' most intimate
stories around their personal struggles with money. Produced in
collaboration with director Tatia Pilieva, the filmmaker most
notably known for her sensational short film 'First Kiss,' the
video captures twelve SoFi members, strangers to each other,
meeting for the first time to have open-ended, unfiltered
conversations about their lives, their money, and their views for
their futures.
The video, along with more about the members featured in the
video, are now live at https://www.sofi.com/moneytalks.
"I've always been interested in intimate human stories and
social cinema. Working with real people is inspiring," said
filmmaker Tatia Pilieva of Pulse Films. "When SoFi approached me to
direct this project I was thrilled at the opportunity to have an
honest conversation about money."
SoFi member Sophia, for instance, recalls on camera the moment
where she considered "ending it all" because the burden of debt was
too tough for her to bear. SoFi member Shana remembers her checking
account reaching just ten dollars.
Another member, Matthew, grapples with his fear and anxieties
around his upcoming graduation, after which he will be responsible
for over $400,000 in student loan
debt.
"It's powerful to see our members engage in such personal, raw
and honest dialogue with each other," said Joanne Bradford, Chief Marketing Officer at
SoFi. "The journey to financial independence can sometimes feel
lonely and isolating, and by sharing these conversations we want
people to know that they're not alone. We see our members share
stories and ask each other for advice every day, and this
initiative brings to light some of the most important issues
they're facing. No matter their circumstance, we're here to help
them get their money right."
In addition to the main video, there will be featurettes that go
deeper into conversations between members. Collectively, these
stories showcase how people are often times more likely to share
personal details with complete strangers than those who are close
to them. The campaign will be featured across SoFi's social
channels, with the company encouraging viewers to join the
conversation and share their personal money stories using the
hashtag #MoneyTalks.
These members are not alone in their stories. This year, student
loan and credit card debt have reached epic proportions and set new
records in the U.S, surpassing over $1.5
trillion and $1 trillion
respectively. The burden of debt has both emotional and physical
implications for many – in fact, a SoFi survey revealed that over
50% of respondents with student loan debt dealt with anxiety and
depression as a result.
About SoFi
SoFi helps people achieve financial
independence to realize their ambitions. Our products for
borrowing, saving, spending, investing, and protecting give our
more than half a million members fast access to tools to get their
money right. SoFi membership comes with the key essentials for
getting ahead, including career advisors and connection to a
thriving community of like-minded, ambitious people. For more
information, visit SoFi.com.
Contact
SoFi Communications
PR@SoFi.com
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SOURCE SoFi