BEIRUT, December 16, 2018 /PRNewswire/ --
- Built in-house with the highest technical capabilities in
partnership with the region's content creators and
publishers.
- A seamless content experience tailored to the digital
needs of today's MENA millennials and
beyond.
- Users can customize content and share their
readings with their friends and
communities.
Limelines, the MENA region's first content curation platform,
was officially launched to the public on November 27, 2018. The Beirut-based digital startup is fully
developed by local talents, and caters to every reader, writer, and
publisher in the region. The high-tech platform exposes the MENA
region's publishers and content creators all in one place.
(Logo:
https://mma.prnewswire.com/media/799008/Limelines_Logo.jpg
)
Limelines allows readers to customize the content they would
like to read about and pick the topics that interests them to
benefit from an elevated and enhanced reading journey. With its
integrated advanced machine learning, it spares the reader the time
and effort of skimming through stories they less relate to:
Limelines curates and offers its readers topic-driven stories. This
enables them to move to a new era of news consumption that
satisfies their information needs. Limelines also allows its users
to collect and share the stories they read with their community.
This AI-driven content channel is not only expected to disrupt
online reading but will also introduce 'social' interactivity to
the classic news reading behavior.
Rime Diab, Chief Executive Officer at Limelines expressed
her enthusiasm and said: "Limelines was built with publishers in
mind: Big and small publishers, newspapers, magazines, professional
bloggers, and other expert writers around the MENA region. They can
simply submit their content to our platform and benefit through its
machine learning capabilities that will automatically tag and place
their features and articles under one of our categories. The
reception from our first group of publishers has been amazing, and
we are looking forward to our continued partnership and
collaboration with them."
Limelines research revealed that in addition to news, sports,
business, economy, culture, finance, entertainment, as well as
tech, art, and health, represent the MENA region's top interests.
Thus, the platform strives to highlight these topics among over 40
additional ones and present them in a new mold through its
partnership with publishers.
Diab further explained that Limelines provides publishers with a
wider readership base by giving them a new seamless tech channel to
broadcast their message, reach new audiences in varied destinations
as the platform targets 18 MENA countries.
"The MENA region has so much to offer in terms of knowledge,
especially through its wide and diverse writers, storytellers, and
ambitious readers. Stemming from this, Limelines curates the
region's unfolding stories to give its readers a full circle
perspective and an unbiased perception to content," Diab added.
Besides the web version, the platform is available to download
on iOS and Google Play free of charge.
The digital platform has kicked off in English first and is
expected to release Arabic and French versions in early 2019.
These two releases will constitute major milestones the
startup aspires to achieve, to service the growing online
audience.
"Our market research shows that 59 percent of the MENA region's
publishers write in Arabic, 43 percent write in English, while
almost 15 percent publish in French. This diverse and cosmopolitan
audience requires a platform that reflects it, and that's what
Limelines aspires to offer," Diab explained.
Besides the growing portfolio of publishers, Limelines will
invest more effort into further optimizing its machine learning and
technical capabilities and add new features that promise to boost
its readers' experiences.
When it comes to servicing brands, Limelines will be the
adequate digital platform for them to reach out their targeted
audience. "The rich features built in our platform will allow us to
introduce several business models along the way. Our Ad Tech system
is built in house and upon launch, we introduc premium brand
solutions that includes promoted stories, video, and print style
full page ads. Ad content will be very integrated into the
reading experience, the same way when you are reading your favorite
print magazine. We will be pairing brands who want to tell
their stories with high quality content within specific
topics. When it comes to brand solutions, its 'quality over
quantity'," Diab explained. She then added: "Brands we have spoken
to and showcased our solutions to are very excited about the new
brand solutions being brought to them by Limelines."
Limelines was born to revolutionize media in the MENA region and
advocate for a brighter and more optimistic version of the region.
To know more about the story of Limelines, please watch this
video
Readers can simply log in to http://www.limelines.com or the app
on iOS or Android, create a customized profile and kick-off their
new reading journey. Publishers and writers who would like to start
submitting their content, can create their personalized profile
page through Limelines' web edition. For any additional
information, please visit our publishers page. Brands seeking to
know more about potential business opportunities can visit our
brands page.
Limelines is a prime brand of Cetera Technology SAL, a Lebanese
tech startup founded by Khalil Abou Chawareb, Peter Jaber, and Chady
Semaan, and initially funded by Abou Chawareb. In 2018,
Cedar Mundi joined, and funded the company under the Central Bank's
Circular 331, a national initiative aiming at the creation of a
knowledge economy and the development of startups. The
company's team consists of 20 talents, including administrative,
development, business, design, and content creation skills.
Aspiring to transform the way people consume news, Limelines
curates content bringing the region's freshest stories into one
universal place, while partnering with leading publishers and
content creators. Limelines strives to keep readers informed and
inspired about the many stories they love.
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