DOHA, Qatar, December 9, 2018 /PRNewswire/ --
QNB Group, the largest financial institution in the Middle East and Africa, has announced the appointment of the
Brazilian soccer star and Paris Saint Germain player, Neymar Jr, as
the Group's Global Brand Ambassador.
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https://www.youtube.com/watch?v=d-bWvkaHEtM
The exclusive partnership was signed by Mr. Yousef Darwish, General Manager of
QNB Group Communications, and Mr. Neymar Silva Santos, Owner
of NR Sport & Marketing, during the signing ceremony held
recently at QNB branch in Paris.
The agreement grants QNB all exclusive marketing rights of
Neymar Jr as a Brand Ambassador of all the Group' s marketing
campaigns and advertising platforms in which he will appear across
its major businesses.
The partnership with Neymar Jr underpins the bank's key values
that reflect its commitment and passion to provide its global
community of customers around the world with the best banking
products and raise its US $4.2bn
valued brand's visibility in support of its vision to become a
leading bank in the Middle East,
Africa, and Southeast Asia by 2020.
Neymar Jr's selection as QNB's latest Global Brand Ambassador is
a reflection of the Bank's commitment to enriching the lives of its
customers through its growing network of international branches
around the world and motivating them to persevere and pursue their
dreams through the inspiring image of an exceptional player.
Neymar Jr has an extraordinary social-media presence; where he
boasts a total follower count across Facebook, Twitter
and Instagram around 209 million.
Mr. Yousef Darwish, General
Manager of QNB Group Communications, said: "We are
delighted to welcome Neymar to the QNB family; a man who shares
many of the same values with our brand and who is always looking
for opportunities to reach greatness. Named one of the 100 most
influential people in the world, Neymar Jr is a true sport icon who
inspires fans worldwide to strive to reach the ultimate standards
of excellence.
Neymar Jr is undoubtedly the best brand Ambassador with whom we
share the same values that will bring a lot of passion to deliver
an exceptional experience to our customers. This partnership with
Neymar Jr enhances our brand awareness in international markets,
where QNB puts great devotions, in line with our global business
strategy, and further strengthens our leading efforts to develop
the communities where we operate across our growing international
network."
Neymar's father, Neymar Santos Sr, said: "We are very pleased to
be partnering with QNB. Neymar Jr shares the same values with QNB
and its constant pursuit of excellence and achieving great results
in every game.
We are happy to support QNB's efforts to bring football
community together through football and inspire people not to only
pursue success but challenges, to be better."
QNB Group sponsors various initiatives and sports programs in a
number of countries as part of CSR programs across its
international branches as an integral part of its overall strategy
to become one of the leading brands in Middle East, North
Africa and South East
Asia.
The Group's presence through its subsidiaries and associate
companies now extends to more than 31 countries across three
continents providing a comprehensive range of advanced products and
services. The total number of employees is around 29,000 operating
through more than 1,200 locations, with an ATM network of more than
4,300 machines.
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