MARLBORO, N.J., Dec. 6, 2018 /PRNewswire/ -- AshChromics, a
new consumer venture from research veteran Ashwin-Ushas
Corporation, announced today that they will debut their new
auto-darkening electrochromic FADES eyewear line at CES 2019
in January.
The FADES eyewear feature the ability to
darken automatically based on incoming light, as well as the
unique feature of intermediate states of darkness. This ability
makes sure the light level at the user's eye the same regardless of
ambient light at all times for maximum comfort. The company is
very sure of their patented dual polymer technology and how it will
fare against competitors in the segment, and seems eager to let
consumers and potential investors get their hands on them at
CES.
The FADES line of electrochromic eyewear will initially
offer both sports sunglasses and visor inserts, with plans to
branch out into other styles such as ski goggles later in 2019. All
FADES eyewear will contain AshChromics's dual polymer
electrochromic technology, which boasts some of the fastest
switching times and highest contrast levels in the electrochromics
segment, nearly double the contrast of photochromics and LCD-based
electrochromics. The initial target for the eyewear will be the
fitness and sports enthusiast markets, with campaigns directed at
more niche segments like cyclists, motorcyclists, runners, and
later, construction and industrial workers, as well as many other
enthusiasts whose activities require moving between light and dark
areas.
"FADES eyewear will be different because it switches
faster, turns darker, and works longer than any other
auto-darkening eyewear on the market. We wanted to make eyewear
that'll not only see you through your triathlon but your drive home
as well," explains Owner and CEO Prasanna
Chandrasekhar. "Once you put them on, you can feel the
difference."
AshChromics is a new start-up incorporated in 2018 by
Ashwin-Ushas Corporation, a leader in defense and aerospace
research. With clients ranging from NASA, DARPA, US Army to
other Department of Defense agencies, the company is certain
their engineering and scientific experience will deliver an amazing
product for consumers. "I'm extremely excited by the fact that we
are finally getting to use our technical know-how in the consumer
sphere, and I'm confident that our expertise will show itself in
the final product," says Senior Scientist and Project Leader
Brian Zay.
The FADES line of auto-darkening eyewear will be debuting
at the AshChromics booth at CES 2019 with a demo of the technology,
as well as several pairs available for consumers, buyers, and
investors to try on. AshChromics intends to offer the the initial
FADES eyewear line of sports sunglasses and visors for
purchase in Spring 2019, with more styles to come later. The
FADES eyewear line will run $150 for both the sunglasses and visor insert.
More information is available at www.ashchromics.com.
Photos:
https://www.prlog.org/12743690
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SOURCE AshChromics Corporation