Folio Financial Redefines Digital Investing with Launch of Digital Wealth Platform for Financial Institutions and Advisors
December 06 2018 - 12:00PM
Business Wire
- Automated Investment Advice Platform
Offers Unparalleled Flexibility with Unique Standalone Robo
Advisor, Advisor Workstation, and Hybrid Advisor Options
- First-to-Market Support for Multiple,
Automated Investment Programs and Strategies from a Single
Platform
- Fully Customizable Modular Technology
and Hundreds of APIs Offering Firms Complete Control of the Client
Experience, Macroeconomic Assumptions, Portfolio Offerings and
More
Folio Financial, a leading brokerage, custody and financial
technology company, today announced the launch of their latest
innovation, the Digital Wealth Platform (DWP)—a modern, digital
wealth management platform that is leading the next evolution of
digital advice.
Folio’s Digital Wealth Platform is a completely digital,
automated investment advice solution that combines the strength of
goal-based financial planning and custom-tailored portfolio
creation with a firm’s own unique intellectual capital and advice
delivery methodology. From a sophisticated, standalone robo advisor
to a comprehensive advisor workstation, the DWP supports
fully-automated, hybrid-advised, and fully-human-advised clients
from one highly configurable solution. It offers unparalleled
flexibility, empowering financial institutions, their advisors, and
non-financial organizations to deliver to clients a truly
personalized—completely bespoke if desired—investment experience in
support of all delivery channels. The DWP also leverages all of
Folio’s unique, fully-integrated brokerage, clearing and custody
solutions, and offers complete customization through modular
technology and hundreds of APIs.
“The wealth management industry is experiencing a dramatic
transformation. A new generation of investors, and in fact an older
generation too, are prioritizing digital engagement, convenience,
and greater control over their investments. They’re also looking
for something better than what they’ve had, and all this is forcing
firms to reevaluate their service models. Folio Financial is
assisting our clients in redefining the digital investment
experience and, in continuing our long history of innovation, we’re
leading many of these shifting market dynamics,” said Steven M.H.
Wallman, CEO and founder of Folio Financial, Inc. “With the
introduction of our DWP, financial institutions and advisors can
now deliver to all types of clients an automated, end-to-end
digital experience that replicates the type of personalized,
professional advice that traditionally has only been available to
private institutions and ultra-high-net-worth individuals—all from
one platform and at a lower cost.”
Folio’s DWP enables firms to:
- Maintain Complete Ownership of
Client Relationships – Eliminate the need to outsource digital
advice to third-party automated providers; the DWP puts total
ownership of the advisory relationship back into the firm’s
hands.
- Deliver Consistent Advice Across
Channels – The DWP is powered by each firm’s unique advice
methodology, investment strategies, capital market assumptions and
preferred investment products to ensure consistency of advice
across all channels.
- Manage Multiple, Complex Investment
Programs from One Solution – Fully automate the creation and
management of desired investment strategies, including model-based
portfolios, multi-manager programs, and highly personalized bespoke
strategies.
- Streamline Operations – From
real-time paperless onboarding and automated portfolio management
to streamlined workflows and branded client communications, the DWP
brings complete automation of key touchpoints and operational
tasks.
“First generation robo advisors helped set the stage for simple
advice automation, but they have fallen short in helping financial
institutions and advisors extend their trusted advisor relationship
into the digital element,” said Greg Vigrass, president of Folio
Institutional. “Our DWP puts total control of the digital
experience back into our clients’ hands and allows them to deliver
greater levels of personalization, while focusing on the goals,
values, beliefs and investment preferences that matter most to each
of their clients.”
Modular Flexibility to Transform the Digital Investment
Experience
Leveraging Folio’s patented brokerage platform capabilities,
including dollar-based investing, fractional shares and
commission-free window trading, the DWP integrates several modular
features:
- Interactive, goal-based investor
questionnaire that can be configured to match a firm’s planning
style and smart technology to capture what matters most to each
client.
- Automated portfolio construction engine
with intelligent screening technology to pinpoint the right
investments that account for human capital, held-away assets, and
sustainable, responsible, and impact (SRI) investing
preferences.
- Accommodates any sized account from the
most sophisticated, institutional type accounts to small, novice
investor accounts utilizing fractional equity positions.
- Multiple goals managed in one account
(e.g., building wealth and saving for education), and multiple
accounts managing one goal (e.g., retirement).
- Predictive analytics that can run
thousands of simulations to project the likelihood of reaching a
financial goal.
- Real-time what-if scenarios and market
stress tests to help fine-tune recommendations.
- Auto-rebalancing to ensure a client’s
investments stay on track with personalized strategies.
- Automated tax loss, gain harvesting and
access to Folio’s patented Tax FootballTM.
- Personalized, custom-branded client and
advisor portals—with 24/7 on-demand access from any device.
Folio Financial is showcasing this next generation platform
today at the 2018 IN|VEST West Conference at the Parc 55 Hotel in
San Francisco, CA (booth #103). More information can be found by
visiting https://info.foliofinancial.com/digital-wealth.
About Folio Financial, Inc.
Folio Financial, Inc. is a leading brokerage, custody and
financial technology company, all in one. Investment advisors,
financial institutions and retirement plans use our innovative
technology and modular solutions to build and precisely manage
customized portfolios for their entire client base, regardless of
account size. Our customers, both individual investors and
financial professionals, use our state-of-the-art trading,
portfolio management tools, digital investing services and
alternative investment capabilities to have a
better investing experience. We empower the financial
services industry on both a full-service and technology-licensed
basis, servicing billions of dollars of investor assets nationwide.
For more information, visit www.folioinvesting.com.
©2018 Folio Financial, Inc. All rights reserved. Securities
products and brokerage and clearing services are offered by Folio
Investments, Inc., a registered broker‐dealer and member
FINRA/SIPC.
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Kevin DininoKCD PR(917) 376-7540Kevin@kcdpr.com