GARDEN CITY, N.Y., Dec. 6, 2018 /PRNewswire-PRWeb/ -- New York's Paid Family Leave (PFL), which
became effective on January 1, 2018,
has brought a new benefit to New
York employees; along with it came a host of new, complex
regulations. While a handful of states have some form of PFL,
New York's program is the first of
its kind where it's done in a public-private partnership, i.e., it
is governed by the State while private insurance carriers provide
the coverage. As such, ShelterPoint Life Insurance Company
(ShelterPoint Life) has been instrumental in providing an
infographics series over the past two years that helped ready New
Yorkers for PFL. In doing so, ShelterPoint Life has been recognized
as the first place winner in the Infographics category at Ragan's
PR Daily 2018 Content Marketing Awards. PR Daily announced this
year's winners on
https://www.ragan.com/awards/content-marketing-awards/2018/winners/infographic/.
PR Daily sums up ShelterPoint Life's infographics as "minimal
text, original icons and multiple data visuals get points across
quickly," which makes them the perfect tool for busy insurance
brokers as well as employers juggling multiple hats with little
time to spare to study up on this new, required benefit.
"Knowing our audience, we needed to translate lengthy legalese
into simple, useful, and digestible information. This meant
infographics played (and are still playing) a key role in our
educational campaign as our brains process visuals faster than
text. So, for our infographics to be truly helpful, they had to be
scan-able and understood quickly by conveying and illustrating most
of the information through visuals," explains Katrin Atienza, AVP Marketing at ShelterPoint
Life.
In light of the recognition by Ragan's PR Daily, ShelterPoint
Life is curating all published PFL infographics in a special
edition blog post on their educational PFL site:
http://pfl.shelterpoint.com/blog/Paid-Family-Leave-Infographics
As leader of New York's statutory
disability insurance1 (and thereby PFL), ShelterPoint Life sees it
as their responsibility to make this new benefit easy to understand
and implement.
For more information about Paid Family Leave, visit ShelterPoint
Life's educational PFL site http://www.NewYorkPFL.com.
About ShelterPoint
The ShelterPoint family of insurance companies consists of
ShelterPoint Life Insurance Company and ShelterPoint Insurance
Company. ShelterPoint Life was founded in 1972 as The First
Rehabilitation Insurance Company of America (First Rehab Life) and
is headquartered in Garden City,
NY. Since its inception, ShelterPoint Life has grown into
New York's largest(1) statutory
disability and PFL carrier. Through the years, ShelterPoint Life
has added additional employee benefits to its product portfolio and
currently insures more than 160,000 employers and over 1.6 million
individual insureds. In 2014, First Rehab Life changed its name to
ShelterPoint Life Insurance Company. For more information about
ShelterPoint, please visit http://www.shelterpoint.com.
1 State of New York Workers' Compensation Board, form DB-680,
2016 – applies to statutory disability premiums under ShelterPoint
Life Insurance Co. only
SOURCE ShelterPoint Life