Feel The Charge! Nenking Group Unveils Its Guangzhou Overwatch League Team Branding
November 08 2018 - 10:00PM
Business Wire
Today, the Nenking Group unveiled the name of its Overwatch
League team – the Guangzhou Charge.
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the full release here:
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GZ Charge in-game skins. (Photo:
Overwatch League)
The Nenking Group’s Executive Chairman, Mr. Zhong Naixiong, is
proud to be the first Chinese expansion team to announce its
branding. “We are the first esports team to represent Guangzhou,
and we want to express the spirit of our city and our team as first
to lead the charge into a bright future.”
The team’s brand can be viewed on Weibo, Wechat and Twitter
@GZCharge, and Facebook at Facebook.com/GZCharge.
Sonny Xiao, CEO of the Guangzhou Charge, explained how the team
name was chosen. “We chose Charge because it expresses our vision
to lead the esports movement in China, and to be at the forefront
of innovation. It also expresses our vision for a competitive team
that plays aggressive and bold.”
The Guangzhou Charge represents a home region that encompasses
the Guangdong-Hong-Kong Macau Greater Bay Area. The team will
compete in the Pacific Division of the Overwatch League starting in
the 2019 season.
Chris Hwang, the team’s Marketing and Creative Director, said of
the team logo: “We want to build an international organization and
fanbase, so the goal for our team brand was to create a symbol for
Guangzhou that people from all of the world can instantly
recognize. We took inspiration from iconic sports logos where
simple letters have grown to represent an entire city.”
Chris explains that, “We have a large home region that stretches
from the coast to the mountains, and we drew inspiration from dark
blue waters, light blue skies, and lush green hills for our team
colors. We’re so excited to unveil these elements to our fans, and
it’s now our job to build this team brand into something that
everyone in our region can be proud of.”
Stay tuned to coming announcements about the team roster.
About Nenking Group
The Nenking Group is a Chinese conglomerate with diversified
businesses in property development and management, financial
services, pharmaceuticals, and sports & entertainment, with a
history of over 20 years in Guangzhou and Foshan.
OVERWATCH, OVERWATCH LEAGUE, BLIZZARD, and BLIZZARD
ENTERTAINMENT are trademarks of Blizzard Entertainment, Inc.
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Eddy MengEmail: teamgz2019@gmail.comPhone: +(86)
757-6381-5203