Increasing Product Penetration with the Help of Infiniti Research’s Market Segmentation Solution
October 11 2018 - 8:47AM
Business Wire
Infiniti Research, a global market and strategic intelligence
solutions provider, has announced the completion of their new
market segmentation solution for a specialty chemicals supplier.
The client, a renowned specialty chemicals supplier, wanted to
identify different groups of customers and offer products and
services to suit the needs of each group. They also wanted to
tailor their offerings for different groups and precisely meet the
demands of the consumers.
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Increasing product penetration with the
help of Infiniti Research’s market segmentation solution (Graphic:
Business Wire)
The rising demand for function-specific chemicals among the
end-user segments is one of the key factors fueling demand in the
specialty chemical market. Growing concerns regarding pollution and
environmental degradation are urging the need to shift towards
chemical substances that generate lower greenhouse emissions.
Request a free proposal to know more about our market
segmentation solutions for the specialty chemicals
industry.
According to the experts at Infiniti, “An effective
market segmentation study offers insights into the needs,
priorities, and common interests of the audiences and adequately
allocate the resources to meet their business requirements.”
Request more information to know more about our
engagement models and pricing plans.
Infiniti’s market segmentation solution helped the specialty
chemicals client to efficiently target and track each group and
meet the needs of each individual segment. The client was also able
to match their offerings with customers’ preferences and, in turn,
improve their overall business efficiency.
This market segmentation solution
provided benefits that helped the client to:
- Identify potential ways to split the
market based on demographic criteria such as the socio-economic
status
- Re-define their advertising and media
campaigns to enhance the return on investment
- For a free consultation with our
analysts, Get in touch
This market segmentation solution
provided predictive insights on:
- Devising potential branding strategies
to keep themselves relevant in the market
- Developing a targeted marketing
approach for advertising and selling their products
- To read more about the scope of our
engagement and pricing plans, Request a free
proposal
About Infiniti Research
Established in 2003, Infiniti Research is a leading market
intelligence company providing smart solutions to address your
business challenges. Infiniti Research studies markets in more than
100 countries to help analyze competitive activity, see beyond
market disruptions, and develop intelligent business strategies.
To know more about our engagement policies and pricing plans,
visit: https://www.infinitiresearch.com/contact-us
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version on businesswire.com: https://www.businesswire.com/news/home/20181011005418/en/
Infiniti ResearchAnirban ChoudhuryMarketing ManagerUS: +1
844 778 0600UK: +44 203 893
3400https://www.infinitiresearch.com/contact-us