NEW YORK, July 12, 2018 /PRNewswire-iReach/ -- Silverlight
Digital, a boutique, multi-channel media agency has been named to
the exclusive Medical, Marketing & Media 100 Agency List for a
second year. The 2018 MM&M list is the most complete list of
medical, healthcare and pharmaceutical agencies, identifying firms
that demonstrate growing financial performance, clientele growth
and retention, employee growth and retention, and planned
initiatives.
Silverlight Digital's notable work includes a successful
campaign with Mylan's allergy medication Dymista and enhanced
partnerships with leading healthcare marketing agencies.
Silverlight is currently working with Concentric Health Experience
for the relaunch of Stendra from Mist Pharmaceuticals. Stendra is a
prescription medication used to treat erectile dysfunction. For the
Dymista campaign, the agency took on the task of promoting a
"challenger brand" in Dymista, something the agency has become
known for. Silverlight also partnered with Radius Health for an
education and awareness campaign meant to inform the audience on
the topic of osteoporosis and dispelling myths about related causes
and symptoms. The campaign saw an impressive +20% over-delivery of
impressions, a +50% increase in website session length, a doubling
of click-thru-rate over benchmarks and +240% above the benchmark
for search performance.
Regarding approach, Silverlight Digital is consultative in
helping healthcare and pharmaceutical brands reach their desired
audience. Working directly with brands and their agency
counterparts, Silverlight Digital is often called upon to be the
creative agency's media agency. Despite being traditionally a
digital media company, clients have enjoyed off-line media options
as well.
"What excites the team at Silverlight Digital is the disruption
and change that is occurring across healthcare and pharma
advertising," commented Silverlight Digital CEO and Founder
Lori Goldberg. "Agencies are being
asked to transcend digital media and follow patients and HCPs out
of the home, with an omnichannel approach that includes blending
mobile with offline and traditional media options such as print,
radio and outdoor."
As a result, the agency responded with new product offerings
that include print, outdoor and local radio media, plus greater
digital focus on geo-fencing and location-based media targeting.
Silverlight combines this approach with programmatic and aggregate
campaign data to make smart multi-channel buying decisions while
partnering with brand managers to successfully navigate FDA and
legal review processes. Segments where we specialize include rare
diseases, clinical trials, biopharma, conference targeting and
well-established brands.
About Silverlight Digital
Silverlight Digital is a New
York-based media agency that adopts a consultative approach
to helping healthcare and pharmaceutical brands reach their desired
audience. Working directly with brands and their agency
counterparts, Silverlight leverages its programmatic and aggregate
campaign data to make smart multi-channel buying decisions, while
partnering with brand managers to successfully navigate FDA and
legal review processes. As a Premiere Google and Bing Partner,
Silverlight Digital receives tier one support from publishers and
through direct site partnerships.
To learn more about Silverlight Digital, please visit
www.silverlightdigital.com or follow us on Linkedin, Facebook or on
Twitter at @SLDigitalMedia
About MM&M
MM&M is the media brand of record for pharmaceutical
marketing and commercialization, delivering the most balanced and
relevant coverage of its subject matter. The 50-year-old business
title produces an essential mix of online breaking news and
analysis combined with monthly print features — timely, objective,
original editorial content for an executive audience of leaders and
thinkers who work in pharma, medical device, diagnostics and
greater healthcare marketing. MM&M also develops annual
conferences and live and virtual events, and it runs the industry's
premier awards program, the MM&M Awards, which celebrates
creativity and effectiveness in healthcare marketing.
Media Contact: David
Reeve, Silverlight Digital, 7145143971,
dreeve@silverlightdigital.com
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SOURCE Silverlight Digital