ATLANTA, May 16, 2018 /PRNewswire-PRWeb/ -- In 2013,
Carter Davis was a veteran
struggling to make the transition back into civilian life after
returning home from active duty. Davis is hardly alone; in fact,
recent reports indicate that on average, 22 veterans commits
suicide every day. Suffering from depression, identity loss and the
aftermath of a divorce, Davis nearly became a statistic himself.
Instead, he got a membership at his local gym and experienced
firsthand the benefits that fitness can provide. Shortly
thereafter, he founded Lift for the 22, a national 501(c)(3)
organization that gives one-year gym memberships to veterans
through partnerships with fitness companies.
Workout Anytime, a 160-unit, 24-hour fitness franchise,
partnered with Lift for the 22 in November
2015. The brand is co-owned by a veteran, John Quattrocchi, who served in the Air Force
from 1966 to 1971, where he achieved the highest rank possible.
During the month of May, Workout Anytime will sell
special-edition Lift for the 22 t-shirts in all of its 160-plus
locations throughout the country and will donate 20 percent of the
proceeds to the cause. In addition, the brand will feature a
22-pushup challenge on its social media channels, encouraging
members and friends of members to participate in the challenge to
spread the word about the Lift for the 22 organization. Several
franchise owners are hosting special local Lift for the 22 events
to honor veterans in their local communities.
"We've been involved with Carter and Lift for the 22 for three
years, and it has been unquestionably one of the most
purpose-driven initiatives we've been associated with," said
Mark de Gorter, chief operating
officer of Workout Anytime. "In addition to coordinating both local
and national fundraising efforts throughout the year, each of our
clubs is committed to donating 22 memberships per year to veterans.
This adds up to more than 3,500 memberships, a value of more than
$1 million in free memberships for
our veteran heroes. Our partnership with Lift for the 22 is one of
many ways that our franchisees make an impact in their local
communities and we are eager to continue our support of this
admirable cause."
The brand plans to open 50 locations in 2018 and will donate
another 1,100 memberships to veterans around the country.
"Workout Anytime has been a key partner in allowing us to help
veterans in need on a national level. We went from having one
location in Beaverton, Oregon, to
having 160 gyms around the nation almost overnight," said
Dennis Wright, co-founder of Lift
for the 22. "Because of Workout Anytime, Lift for the 22 now has
partnerships with more than 300 gyms nationwide, and we hope to
have 400 by the end of 2018."
Veterans interested in a free membership to WORKOUT ANYTIME must
apply through Lift For The 22 at http://www.liftforthe22.org.
ABOUT WORKOUT ANYTIME
Atlanta-based Workout Anytime is a
24-hour, seven-day-a-week fitness concept with 150 units across the
U.S. Founded by fitness veterans John
Quattrocchi and Steve
Strickland, the company was formed to provide members with
first-class fitness facilities at the lowest cost possible, while
delivering a profitable and affordable business model to
franchisees. Built on the founders' motto of, "think big, keep it
simple and do it with integrity," Workout Anytime is preparing for
significant expansion into new territories by providing
opportunities to business-minded entrepreneurs. Franchise
opportunities are available and more information can be found on
http://workoutanytime.com/.
SOURCE Workout Anytime