1800 Tequila Releases Ninth Edition of The Essential 1800 Artists Series In Collaboration With Visual Artist Shantell Martin
May 16 2018 - 11:13AM
Business Wire
Special limited-edition series showcases six
original works from Shantell Martin using iconic 1800 Tequila
bottle as non-traditional canvas
1800® Tequila has partnered with New York based visual artist
Shantell Martin, famous for her black and white compositions, on
six original bottle designs to adorn the 2018 Essential 1800®
Artists Series 9. Shantell will have the honor of being the ninth
artist selected for the Essential 1800 Artists series joining the
ranks of legendary artists before her, including Keith Haring,
Jean-Michel Basquiat, Enoc Perez and more.
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the full release here:
https://www.businesswire.com/news/home/20180516005988/en/
1800 Tequila launches the ninth edition
of its Essential 1800 Artists Series featuring visual artist
Shantell Martin and her signature black and white compositions.
(Photo: Business Wire)
Shantell Martin is best known for breaking the boundaries of art
and displaying her work on unexpected canvases. From walls to
sneakers to articles of clothing, Shantell now adds her
one-of-a-kind designs to the iconic 1800 Tequila pyramid shaped
bottle. In addition, her work explores similar values to 1800
Tequila – hard work, passion and honesty and what it means to stay
true to oneself without losing one’s edge.
“As an artist I’m always trying to think out of the box and into
different mediums,” shared Shantell Martin. “Using the 1800 Tequila
bottle as an unexpected canvas is another way of transporting my
art and starting new conversations inspired by my work.”
Each original design commissioned by Shantell Martin is
displayed on the back façade of the 1800 Tequila bottle and
features her signature free associated drawings inspired by 1800
Tequila’s brand positioning – “Just Refined Enough.” Each work
explores honesty and self-confidence for young creatives operating
in contemporary culture. Art themes include:
1. The Future – We need the support of others – and to
give support to others – to reach our goals and to create a better
future.
2. Reach Higher – It’s up to us/you to imagine and dream
of those ambitious goals, create better futures and to overcome the
challenges that come with progress and the challenges that arise as
we begin to reach higher.
3. Be Honest – Let’s be more honest with ourselves. Let’s
be better versions of ourselves each day.
4. Yes to Yes – Once you battle the ocean of no’s you get
to a place where you say yes to yes. Trust yourself and say no to
no and yes to yes.
5. Who Are You – The big question which we have yet to
find the words to answer – for now let’s ask how will you/we find
our way? How do we find our purpose? How do we create our purpose
with the integrity of our truest self as the foundation?
6. Sea Can See – Not everything is always as it appears
to be and that’s o.k.
This special-limited edition Essential 1800 Artists series
bottles featuring Shantell Martin’s work (750ml/40% ABV) has a
suggested retail price of $27.99 and can be found using the 1800
Tequila product locator or by visiting ReserveBar.com. The 1800
Essential Artist Series featuring Shantell Martin is available
now.
For more information, please visit:
http://www.1800tequila.com/products/essential-artists/
About the Essential 1800 Artist
Series:
Each year 1800 Tequila releases a new Essential 1800 Artists
Series to create new cultural conversations by working alongside
multi-faceted artists who value passion, hard work and honesty –
words written on the crest of each and every 1800 Tequila bottle.
Each series serve as a collector’s item as each of the artists
selected for past series have been recognized for being influential
and inventive within their respective artistic genres.
Housed in these innovative bottles is 1800 Silver Tequila. Made
from 100% blue agave, the liquid is double distilled, and is a
special selection of white tequilas blended for added complexity
and character. The result is a premium tequila with a smoother,
more interesting flavor.
About Shantell Martin
Shantell Martin is a London-born and New York based visual
artist known for her signature black and white drawings. Growing up
in a Thamesmead estate public housing complex in London, she wasn’t
allowed to draw on the walls, so she would take a pen and draw on
non-traditional canvases like her curtains, shoes or bed. Shantell
Martin’s work has appeared in the halls of the most innovative
companies, on shoes from major brands and sparks constant
conversation around the intersection of art and culture.
About 1800® Tequila
Named after the year created, 1800 Tequila is made from 100%
Weber blue agave — aged for 8-10 years and harvested at its peak.
1800 Tequila is double distilled for a smoother, cleaner flavor and
is made from a special selection of white tequilas blended together
for added complexity and character. The result is a premium tequila
with a smooth, more interesting flavor. The clean, balanced taste
with hints of sweet fruit and pepper is perfect sipped neat, on the
rocks, as a shot or in a cocktail. 1800 Tequila is recognized for
its iconic bottle, the trapezoidal shape of the bottle being
reminiscent of the Mayan pyramids found throughout Mexico. The 1800
Tequila portfolio includes Silver, Reposado, Añejo, Milenio,
Coconut and 1800 Colección®, an extra añejo tequila that is
released periodically in highly limited quantities. 1800 Tequila is
available nationwide at most exclusive bars and retailers.
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For further information, samples, or imagery:Abby Gabriel,
212-226-2350abby.gabriel@exposure.net