CHRISTCHURCH, New Zealand, Sept. 30, 2015 /PRNewswire-iReach/ -- Men as young as 40 need to adopt a natural preventative approach, which includes more sex, to improve prostate health, according to a new, free report at

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The report, Prostate Health…Sex, Lies and Misconceptions, released by natural health researcher, Warren Matthews, aims to educate men about the positive impact that increased sexual activity, prostate massage and dietary supplements can have on reducing problems associated with the prostate.

This month marks Prostate Cancer Awareness Month, and men are being urged to "man up and give prostate cancer the finger" by submitting to regular, digital prostate exams as part of the international, Blue September campaign.

According to the Prostate Cancer Foundation of New Zealand, one in 13 men will develop prostate cancer before the age of 75.

Frustrated by misinformation and lack of medical emphasis on clinically-proven, natural-preventative options, Matthews speaks frankly with men about the pros and cons of the digital prostate exam and other, interventions used in the diagnosis and treatment of an enlarged prostate and prostate cancer in the report.

Also of concern is the "glossing over" of some of the serious, side effects of drugs being prescribed for an enlarged prostate – a condition called Benign Prostatic Hyperplasia – which may result in permanent sexual dysfunction, says Matthews.

"There are thousands of men worldwide who have had potentially unnecessary, invasive or non-surgical intervention for issues of the prostate, and are now having to deal with sexual dysfunction, incontinence, rectal bleeding, and other, serious or permanent side effects," he says.

"These side effects can have a dramatic impact on a man's sexual wellbeing and self-esteem. It's time for men to fight prostate cancer by understanding what clinically-proven natural options are available to reduce risk, and practice prevention much earlier."

Matthews has gained international recognition as a health researcher and advocate of natural health over the past 16 years. He is the founder and Chairman of Xtend-Life Natural Products, a New Zealand based nutraceutical developer and manufacturer established in 2000.

The report draws on Xtend-Life's Research and Development team, along with Matthew's own personal experience in successfully dealing with an enlarged prostate at age 52 by adopting natural preventative treatments.

Now aged 68, Matthews' Prostate Specific Antigen (PSA) is 0.7ng/ml, which is the equivalent of a healthy man in his 40s, and it has been consistent for years.

The report covers key topics including the risk of misdiagnosis from a digital prostate exam, drug therapy for treatment of enlarged prostate and associated risks of developing prostate cancer and natural remedies to reduce prostate issues and how research can help avoid severe medical issues.  

The report, Prostate Health…Sex, Lies and Misconceptions, is free and can be downloaded at

About Xtend-Life Natural Products (Intl) Limited

Founded in 2000 by Christchurch entrepreneur, Warren Matthews, Xtend-Life Natural Products,

, is a family-owned multi-million dollar supplement, skincare and superfood company. Its mission is to provide a foundation for strong health, a better appearance and to enhance the potential for satisfaction and overall enjoyment of life. Customers receive guaranteed, exclusive formulas that are made in full compliance with the American Food and Drug Administration Standards (FDA) including the Current Good Manufacturing Practices (CGMP) for dietary supplements. Xtend-Life is a member of the Natural Products Association (NPA) and the Global Organisation for EPA and DHA Omega-3s (GOED). All ingredients are purchased from reliable sources and tested extensively to prove their potency and purity. Xtend-Life Natural Products has had zero product recalls in the history of its business. For more information, visit


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SOURCE Xtend-Life Natural Products (Intl) Limited

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