By Oliver Griffin 
 

Vodafone Group PLC (VOD.LN) is to close 15% of its European retail outlets as part of a transformation of its wider estate which will see 40% of its stores upgraded.

A spokesperson for the telecommunications company confirmed in an email Tuesday comments made by CEO Nick Read.

Vodafone will turn 40% of its stores into larger stores focused on customer experiences, express stores or click-and-collect kiosks, the spokesperson said.

Vodafone is undertaking the planned transformation because the company expects 40% of its sales to be digital by the end of March 2021.

 

Write to Oliver Griffin at oliver.griffin@dowjones.com; @OliGGriffin

 

(END) Dow Jones Newswires

October 08, 2019 10:58 ET (14:58 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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