5 March 2025
Pri0r1ty Intelligence Group
PLC
("Pri0r1ty" or the
"Company")
Pri0r1ty Ai partners with
Halfspace Group to launch AI Agent for sports analytics, "Capitano
Ai", signing Team GB Snowsport and The Race Media as the first
users
Pri0r1ty Intelligence Group PLC (AIM:
PR1) is excited to announce a new partnership between its wholly
owned subsidiary Pri0r1ty Ai and Halfspace Group, an award-winning
UK sports data and marketing company, to launch an innovative new
product, "Capitano Ai".
Pri0r1ty has entered into a 50/50
joint venture agreement with sport data experts Halfspace Group to
jointly develop and deploy Capitano Ai, a natural language
interface designed to enhance data analytics capabilities for
sports and media organisations across the UK and Europe.
This innovative new product empowers
sports and media organisations to immediately unlock meaningful
insights from their extensive data repositories via simple
conversational queries, marking a significant advancement in sports
data intelligence. It is intended that Capitano Ai will become a
leading, data optimisation tool for sports and media organisations
to manage and share a variety of complex data across their
organisation and gain almost instant insight and actionable
outputs.
Team GB Snowsport "GB Snowsport" and The Race Media will
join as the first pilot customers for Capitano Ai. As part of the
pilot agreement GB Snowsport and The Race Media will have initial
access to Capitano Ai for free and thereafter if they choose to
retain the product after the initial free trial period they will be
charged £2,500 + Vat per month on a 30 day rolling subscription.
Both companies have provided full access to their organisations
data for the purposes of model training and have in addition signed
up to the Pri0r1ty Ai platform for an initial 12 months on the
standard pricing model.
GB Snowsport is the National
Governing Body for snow-sports in the United Kingdom and manage
amongst others the British Olympic and Paralympic skiing and
snowboarding teams.
The Race Media Ltd brings together
some of the finest journalists and content creators in motorsport
to tell engaging and inspiring stories. With over 15 million
YouTube views every month, 1 million+ monthly podcast downloads and
2.5 million+ monthly page views, The Race Media is one of the
fastest growing names in the motorsports media industry.
The sports management software
market is worth C. US$8.1 billion globally with with sports clubs
increasing their annual budgets consistently and focusing greater
amounts of their spending on data analytics to optimise their
overall marketing spend and drive fanbase growth . Capitano Ai is
expected to offer a significant level of analytics at a competitive
price point and reduces the need for fragmented data points across
multiple external consultants often duplicating workflows. With 75%
of Premier League clubs having in-house data functions, the
addressable market for products such as Capitano Ai is set to grow
and Pri0r1ty anticipates announcing additional sports organisation
customers in the coming weeks.
About Capitano Ai:
Capitano Ai integrates Pri0r1ty's
cutting-edge artificial intelligence technology with Halfspace
Group's extensive industry insights, enabling sports and media
organisations to perform complex analytical tasks without requiring
extensive technical expertise. Capitano Ai will offer users the
ability to consolidate vast amounts of data across multiple
languages and repositories into a singular cost effective and
efficient interface.
The platform acts as a unified data
intelligence solution, consolidating various data sources including
but not limited to performance statistics, fan engagement metrics,
ticket sales and merchandise analytics into a single, queryable
interface. This comprehensive approach reduces the need for
multiple specialised tools and provides real-time access to both
historical and current data.
Capitano Ai delivers advanced
analytics capabilities, enabling the generation of instant
visualisations and reports, along with predictive models and
statistical analyses-all accessible through basic conversational
queries. This functionality facilitates optimal decision-making and
operational efficiency, allowing sports and media organisations to
leverage their data for improved performance and enhanced fan
engagement.
Whilst continuing to grow Pri0r1ty's
customer base utilising the existing Ai Agent platform, the
introduction of Capitano Ai allows Pri0r1ty to enter the fast
growing and highly attractive sports-tech industry and provides its
first tool to service its growing demand from larger organisations
with bespoke application requirements at a substantially higher
price point.
By collaborating on Capitano Ai,
Pri0r1ty and Halfspace Group are not only enhancing the operational
capabilities for sports and media organisations but are also
positioning themselves as leaders in the field of sports data
intelligence. The companies also expect Capitano Ai to have an
impact in industries outside of sport and have already received
expressions of interest from potential customers in other sectors
to use Capitano Ai.
James Sheehan, CEO of Pri0r1ty, commented:
"We believe the emergence of AI
represents a pivotal development opportunity in the sports
analytics landscape, and by developing Capitano Ai we can deliver a
product that empowers sports and media organisations globally to
derive key information and actionable insights effectively,
efficiently and at scale. Our partnership with Halfspace Group, is
set to transform how sports and media organisations interact with
their data, enabling smarter decisions and enhanced performance on
and off the field.
To work alongside an award-winning
technology agency who have produced impactful data and marketing
outcomes for customers including Aston Villa FC, The R&A and
many more of the UK's leading sports brands and organisations,
offers us tremendous access and opportunity to grow".
Sanjit Atwal, Co-Founder of Halfspace Group,
commented:
"Over our seven years of working for
some of the World's best-known rights holders, we have clearly seen
the need for a more effective solution in the delivery of instant
insights and analytics. By working with Pri0r1ty we are able to
deliver a cost-effective way for all manner of stakeholders in the
sports and media industry to reduce the time it takes to fully
understand their own data and to focus on activities that actually
grow their businesses."
Victoria Gosling OBE , CEO of Team GB Snowsport,
commented:
"We are excited to work with Pri0r1ty
beyond just their core platform which we expect will save us time
and money as we begin to explore how Ai can accelerate the work we
do for Snowsports in marketing and partnerships. Being a pilot
customer for an innovative British built new product like Capitano
gives us visibility of some of the much larger impact Ai can have
across the whole organisation. We think that when launched Capitano
will add value not only to GB Snowsport but a diverse mix of sports
organisations in the UK and internationally."
If you would like to explore how
Pri0r1ty AI can help drive time and cost efficiency for your
business please contact plc@pri0r1ty.com
For
further information, please contact:
Pri0r1ty Intelligence Group PLC
James Sheehan, Chief Executive
Officer
Email: ir@pri0r1ty.com
Nominated Adviser
Beaumont Cornish Limited
James Biddle/ Roland
Cornish
Email:
james@b-cornish.co.uk
Tel: +44 (0) 20 7628 3396
Broker
Allenby Capital Limited
Kelly Gardiner/ Jeremy Porter/ Piers
Shimwell
Tel: +44 (0) 20 3328 5656
Financial PR Adviser
Camarco
Marc Cohen, Gabriel Hedengren, Emily
Hall
Email: Pri0r1ty@camarco.co.uk
Tel: +44 (0) 20 3757 4980
About Pri0r1ty Intelligence Group PLC
One of the few companies to list on
AIM last year, Pri0r1ty Intelligence Group is an AI company
transforming professional growth services for SMEs. As an SME,
Pri0r1ty understands the unique challenges faced by smaller
businesses and has developed an AI Software-as-a-Service (SaaS)
platform tailored to meet these needs. Pri0r1ty's platform offers
cost-effective solutions that automate essential services like
social media management, investor relations, and corporate
governance. By reducing reliance on expensive external providers,
the company empowers SMEs to streamline operations and focus on
growth.
Nominated Adviser Statement
Beaumont Cornish Limited
("Beaumont Cornish"), is
the Company's Nominated Adviser and is authorised and regulated in
the United Kingdom by the Financial Conduct Authority. Beaumont
Cornish's responsibilities as the Company's Nominated Adviser,
including a responsibility to advise and guide the Company on its
responsibilities under the AIM Rules for Companies and AIM Rules
for Nominated Advisers, are owed solely to the London Stock
Exchange. Beaumont Cornish is not acting for and will not be
responsible to any other persons for providing protections afforded
to customers of Beaumont Cornish nor for advising them in relation
to the proposed arrangements described in the announcement or any
matter referred to in it.
