JD Sports Fashion Plc
11 May 2022
11 May 2022
JD SPORTS WELCOMES HRH THE PRINCE OF WALES AT LONDON STORE TO
MEET YOUNG PEOPLE HELPED INTO WORK BY THE PRINCE'S TRUST AND
-- Partnership with The Prince's Trust on a national rollout of the Kickstart Scheme
-- JD Group has enrolled more than 1,000 Kickstarters in the past year
Today, His Royal Highness The Prince of Wales visited the JD
Sports Walworth store, South London, to meet with young people
recruited by the JD Group, the leading retailer of sports, fashion
and outdoor brands, and supported by The Prince's Trust through the
UK Government's Kickstart Scheme.
The Prince's Trust Founder and President visited the JD Sports
branch to meet with JD Kickstart recruits. He was joined by the
Chancellor of the Exchequer, The Rt Hon Rishi Sunak MP, JD
Executive Chairman Peter Cowgill, and CFO Neil Greenhalgh.
Together, they heard from young people who were previously
unemployed, but supported by The Prince's Trust and Kickstart
scheme, entered employment with the JD Group.
The JD Group has worked closely with the Department for Work and
Pensions and The Prince's Trust on a national rollout of the
Kickstart Scheme, creating roles for unemployed young people. Since
April 2021, the JD Group has enrolled over 1,000 Kickstarters
across its retail, distribution centre, JD Gyms and head office
operations. For those who completed their placement, the Group has
provided many offers of permanent employment and apprenticeship
programmes with JD.
The Group recognises the prevalence of social inequality in the
UK and feels passionate about reducing barriers to entry to
employment for young people who are socially and economically
disadvantaged. JD is proud of its partnership with The Prince's
Trust, a charity which gives young people the confidence and
practical support needed to secure employment and stabilise their
lives. Youth unemployment peaked at almost 15% at the height of the
pandemic, and unemployment can have longstanding implications on
young people's futures. The Kickstart scheme, alongside The Trust's
employability support, has provided young people with the skills
and experience they need for work.
Chancellor of the Exchequer Rishi Sunak said: "The Kickstart
scheme has transformed thousands of young lives, helping people get
the skills and experience they need to thrive.
"I was proud to meet some of those young people today, and hear
how they have seized the opportunity of Kickstart with both
Jonathan Townsend, UK Chief Executive of The Prince's Trust
said: "At The Prince's Trust, we know that securing employment can
help young people build stable and fulfilling lives. We have
provided vital support to thousands of young people on the
Kickstart Scheme who were at risk of long-term unemployment.
"By working in partnership with employers in a range of
industries, The Trust's employability programmes provide crucial
support to young people seeking work and help to ensure this
generation have the confidence and skills they need to enter
Peter Cowgill, Executive Chairman at JD Sports Fashion plc,
said: "It has been a privilege to welcome HRH The Prince of Wales
and The Rt Hon Rishi Sunak MP to our Walworth JD Sports branch
today. We are proud to employ such inspiring and talented young
people through our partnership with The Prince's Trust and the
Kickstart Scheme and are looking forward to continuing to work
together to support more young people along their career path."
The Kickstart Scheme was setup by the UK Government in response
to the impact of the pandemic and rising numbers of young people at
risk of long-term unemployment. With support from The Trust, more
than 4,200 16 - 24-year-olds have started Kickstart placements with
over 50 employers from the retail, construction, tech, media and
hospitality sectors, including more than1,000 with the JD
The Prince's Trust helps tens of thousands of young people each
year and three in four on its programmes move into work, education
For more information, please contact
Notes to Editors:
About the JD Group:
The JD Group , is a UK-based, FTSE 100 listed, global
multichannel retailer which specialises in the sale of Sports
Fashion and Outdoor footwear and apparel. The JD Group has over
3,400 stores in 32 countries across the globe, with a presence in
the UK, USA, Europe and Asia Pacific.
About The Prince's Trust
The Prince's Trust believes that every young person should have
the chance to succeed, no matter what their background or the
challenges they are facing. We help those from disadvantaged
communities and those facing the greatest adversity by supporting
them to build the confidence and skills to live, learn and
The courses offered by The Trust help young people aged 11-30 to
develop essential life skills, get ready for work and access job
opportunities. We support them to find work because having a job or
running a business can lead to a more stable, fulfilling life.
Since The Trust was founded by The Prince of Wales in 1976 we
have helped more than a million young people across the UK, and
three in four of those we supported over the last five years have
moved into work, education or training.
We are committed to enabling even more young people to create a
better future for themselves. By helping young people today, the
benefits for them, their communities and the wider economy will be
felt for years to come.
Further information about The Prince's Trust is available at
princes-trust.org.uk or on 0800 842 842 .
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May 11, 2022 10:18 ET (14:18 GMT)
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