TIDMIMB

RNS Number : 6164P

Imperial Brands PLC

18 February 2021

IMPERIAL BRANDS PLC

Legal Entity Identifier (LEI) No. 549300DFVPOB67JL3A42

Directors and Persons Discharging Managerial Responsibility ("PDMRs") Interests

Imperial Brands PLC (the "Company") Long Term Incentive Plan

On 15 February 2021, the Company made the following grant of awards under the 2021 Imperial Brands Long Term Incentive Plan (the "LTIP") to PDMRs:

 
 PDMR                No. of LTIP awards granted 
 Stefan Bomhard                         297,388 
                    --------------------------- 
 Dominic Brisby                          68,295 
                    --------------------------- 
 Joerg Biebernick                        64,948 
                    --------------------------- 
 Alison Clarke                           65,617 
                    --------------------------- 
 Javier Huerta                           72,313 
                    --------------------------- 
 Murray McGowan                          53,565 
                    --------------------------- 
 

The Remuneration Committee has taken into account the share price performance over the year and the concerns expressed by a number of shareholders about the level of Stefan Bomhard's salary on appointment as Chief Executive Officer. He and the Remuneration Committee agreed that the face value of his 2021 LTIP award should be reduced, on an exceptional basis, from 350% of salary to 315%, a reduction of 10% of the face value of the usual annual award. The number of shares under award reflects this adjustment.

Further to the commitment in its Annual Report and Accounts 2020, the Company confirms that the performance measures and targets (which should not be construed as guidance) in respect of the annual Imperial Brands LTIP grant made on 15 February 2021 are:

Adjusted Earnings per Share Growth Element

This criterion determines the vesting of 40 per cent of the shares under award with the following vesting schedule:

 
 Compound annual adjusted EPS growth*    Shares vesting (as 
                                          a percentage of element) 
 Less than 2% per annum                  nil 
                                        -------------------------- 
 2% per annum                            25% 
                                        -------------------------- 
 2% to 4.8% per annum                    Between 25% and 100% 
                                          (pro rata) 
                                        -------------------------- 
 4.8% per annum or higher                100% 
                                        -------------------------- 
 

Net Debt/EBITDA Element

The net debt/EDITDA criterion determines the vesting of 20 per cent of the shares under award with the following vesting schedule:

 
 At the end of the Financial Year Ending 30   Shares vesting (as 
  September 2023*                              a percentage of element) 
 Less than 2.00x                              nil 
                                             -------------------------- 
 2.00x                                        25% 
                                             -------------------------- 
 2.00x-+1.8 x                                 Between 25% and 100% 
                                               (pro rata) 
                                             -------------------------- 
  1.8 x or higher                             100% 
                                             -------------------------- 
 

The level of the gearing criterion assumes an additional shareholder distribution will be made either via share buybacks or special dividends during the period in line with the Group's capital allocation policy. To the extent the shareholder distribution is increased above the assumed level during the period, there is an agreed formula to raise the gearing target accordingly so as to incentivise incremental shareholder returns during the period. Similarly, if the shareholder distribution is reduced, the target gearing will be lowered. This will reinforce alignment of this measure to the Group's capital allocation policy and shareholder value creation.

 
 Average Annual Return on Invested Capital   Shares vesting (as 
  (ROIC)*                                     a percentage of element) 
 Less than 16.6%                             nil 
                                            -------------------------- 
 16.6%                                       25% 
                                            -------------------------- 
 Between 16.6% and 17.5%                     Between 25% and 100% 
                                              (pro rata) 
                                            -------------------------- 
 17.5% or greater                            100% 
                                            -------------------------- 
 

* All the financial measures are measured on a constant currency basis which consistent with the approach agreed by the Remuneration Committee of Imperial Brands and has been in place since 2015.

Total Shareholder Return Element

The relative total shareholder return ("TSR") criterion is used for 20 per cent of the award. The peer group used for the assessment of relative TSR is:

 
 Altria Group        Anheuser-Busch   Beiersdorf       British American   Brown-Forman 
                      InBev                             Tobacco 
 Carlsberg           Clorox           Constellation    Diageo             Heineken 
                                       Brands 
                    ---------------  ---------------  -----------------  ----------------- 
 Henkel              Japan Tobacco    Kimberly-Clark   Kirin Holdings     L'Oreal 
                    ---------------  ---------------  -----------------  ----------------- 
 Monster Beverage    Pernod Ricard    Pepsico          Philip Morris      Procter & Gamble 
                                                        International 
                    ---------------  ---------------  -----------------  ----------------- 
 Reckitt Benckiser   Swedish Match    Uni Charm        Unilever PLC 
  Group 
                    ---------------  ---------------  -----------------  ----------------- 
 

Vesting of awards on this element would occur as per the vesting schedule below:

 
 Relative TSR performance             Shares vesting (as 
                                       percentage of element) 
 Below median of peer group           nil 
                                     ------------------------ 
 At median of peer group              25% 
                                     ------------------------ 
 Between median and upper quartile    Between 25% and 100% 
                                       (pro rata) 
                                     ------------------------ 
 At or above upper quartile           100% 
                                     ------------------------ 
 

Each element operates independently and is capable of vesting regardless of the Company's performance in respect of the other elements. The Remuneration Committee retains the discretion under the rules of the 2021 LTIP to adjust up or down including to zero the number of shares that vest taking into account a number of factors including personal or corporate performance and circumstances that were unforeseen at the date of grant.

Details of individual awards are provided below:

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                         STEFAN ANDREAS BOMHARD 
     ---------------------------  -------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------- 
 a)   Position/status              EXECUTIVE DIRECTOR - CHIEF EXECUTIVE 
                                    OFFICER 
     ---------------------------  -------------------------------------- 
 b)   Initial notification         INITIAL NOTIFICATION 
       /Amendment 
     ---------------------------  -------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------- 
 a)   Name                         IMPERIAL BRANDS PLC 
     ---------------------------  -------------------------------------- 
 b)   LEI                          549300DFVPOB67JL3A42 
     ---------------------------  -------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     ------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument            ORDINARY SHARES 
 
       Identification code           GB0004544929 
     ---------------------------  -------------------------------------- 
 b)   Nature of the transaction    CONDITIONAL AWARD GRANTED UNDER LONG 
                                    TERM INCENTIVE PLAN 
     ---------------------------  -------------------------------------- 
 c)   Price(s) and volume(s)         Price(s)           Volume(s) 
 
                                       NOT APPLICABLE     297,388 
                                                        ---------- 
     ---------------------------  -------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume           297,388 
 
       - Price                       NOT APPLICABLE 
     ---------------------------  -------------------------------------- 
 e)   Date of the transaction      15 FEBRUARY 2021 
     ---------------------------  -------------------------------------- 
 f)   Place of the transaction     OUTSIDE A TRADING VENUE 
     ---------------------------  -------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                         DOMINIC JAMES BRISBY 
     ---------------------------  -------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------- 
 a)   Position/status              PDMR - DIVISION DIRECTOR AMERICAS, 
                                    AFRICA, ASIA AND AUSTRALASIA 
     ---------------------------  -------------------------------------- 
 b)   Initial notification 
       /Amendment                    INITIAL NOTIFICATION 
     ---------------------------  -------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------- 
 a)   Name                         IMPERIAL BRANDS PLC 
     ---------------------------  -------------------------------------- 
 b)   LEI                          549300DFVPOB67JL3A42 
     ---------------------------  -------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     ------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument            ORDINARY SHARES 
 
       Identification code           GB0004544929 
     ---------------------------  -------------------------------------- 
 b)   Nature of the transaction    CONDITIONAL AWARD GRANTED UNDER LONG 
                                    TERM INCENTIVE PLAN 
     ---------------------------  -------------------------------------- 
 c)   Price(s) and volume(s)         Price(s)           Volume(s) 
 
                                       NOT APPLICABLE     68,295 
                                                        ---------- 
     ---------------------------  -------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume           68,295 
 
       - Price                       NOT APPLICABLE 
     ---------------------------  -------------------------------------- 
 e)   Date of the transaction      15 February 2021 
     ---------------------------  -------------------------------------- 
 f)   Place of the transaction     OUTSIDE A TRADING VENUE 
     ---------------------------  -------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                         JOERG BIEBERNICK 
     ---------------------------  -------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------- 
 a)   Position/status              PDMR - DIVISION DIRECTOR, EUROPE 
     ---------------------------  -------------------------------------- 
 b)   Initial notification         INITIAL NOTIFICATION 
       /Amendment 
     ---------------------------  -------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------- 
 a)   Name                         IMPERIAL BRANDS PLC 
     ---------------------------  -------------------------------------- 
 b)   LEI                          549300DFVPOB67JL3A42 
     ---------------------------  -------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     ------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument            ORDINARY SHARES 
 
       Identification code           GB0004544929 
     ---------------------------  -------------------------------------- 
 b)   Nature of the transaction    CONDITIONAL AWARD GRANTED UNDER LONG 
                                    TERM INCENTIVE PLAN 
     ---------------------------  -------------------------------------- 
 c)   Price(s) and volume(s)         Price(s)           Volume(s) 
 
                                       NOT APPLICABLE     64,948 
                                                        ---------- 
     ---------------------------  -------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume           64,948 
 
       - Price                       NOT APPLICABLE 
     ---------------------------  -------------------------------------- 
 e)   Date of the transaction      15 FEBRUARY 2021 
     ---------------------------  -------------------------------------- 
 f)   Place of the transaction     OUTSIDE A TRADING VENUE 
     ---------------------------  -------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        ALISON JANE CLARKE 
     --------------------------  ---------------------------------------- 
 2    Reason for the notification 
     -------------------------------------------------------------------- 
 a)   Position/status             PDMR - CHIEF PEOPLE AND CULTURE OFFICER 
     --------------------------  ---------------------------------------- 
 b)   Initial notification 
       /Amendment                   INITIAL NOTIFICATION 
     --------------------------  ---------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     -------------------------------------------------------------------- 
 a)   Name                        IMPERIAL BRANDS PLC 
     --------------------------  ---------------------------------------- 
 b)   LEI                         549300DFVPOB67JL3A42 
     --------------------------  ---------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     -------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument           ORDINARY SHARES 
 
       Identification code          GB0004544929 
     --------------------------  ---------------------------------------- 
 b)   Nature of the transaction   CONDITIONAL AWARD GRANTED UNDER LONG 
                                   TERM INCENTIVE PLAN 
     --------------------------  ---------------------------------------- 
 c)   Price(s) and volume(s)        Price(s)           Volume(s) 
 
                                      Not Applicable     65,617 
                                                       ---------- 
     --------------------------  ---------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume          65,617 
 
       - Price                      NOT APPLICABLE 
     --------------------------  ---------------------------------------- 
 e)   Date of the transaction     15 FEBRUARY 2021 
     --------------------------  ---------------------------------------- 
 f)   Place of the transaction    OUTSIDE A TRADING VENUE 
     --------------------------  ---------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                         JAVIER ESTERBAN HUERTA RUIZ 
     ---------------------------  -------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------- 
 a)   Position/status              PDMR - GROUP MANUFACTURING AND SUPPLY 
                                    CHAIN DIRECTOR 
     ---------------------------  -------------------------------------- 
 b)   Initial notification         INITIAL NOTIFICATION 
       /Amendment 
     ---------------------------  -------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------- 
 a)   Name                         IMPERIAL BRANDS PLC 
     ---------------------------  -------------------------------------- 
 b)   LEI                          549300DFVPOB67JL3A42 
     ---------------------------  -------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     ------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument,         ORDINARY SHARES 
       type of instrument 
 
       Identification code           GB0004544929 
     ---------------------------  -------------------------------------- 
 b)   Nature of the transaction    CONDITIONAL AWARD GRANTED UNDER LONG 
                                    TERM INCENTIVE PLAN 
     ---------------------------  -------------------------------------- 
 c)   Price(s) and volume(s)         Price(s)           Volume(s) 
 
                                       NOT APPLICABLE     72,313 
                                                        ---------- 
     ---------------------------  -------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume           72,313 
 
       - Price                       NOT APPLICABLE 
     ---------------------------  -------------------------------------- 
 e)   Date of the transaction      15 FEBRUARY 2021 
     ---------------------------  -------------------------------------- 
 f)   Place of the transaction     OUTSIDE A TRADING VENUE 
     ---------------------------  -------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        MURRAY HENRY MCGOWAN 
     --------------------------  ----------------------------------------- 
 2    Reason for the notification 
     --------------------------------------------------------------------- 
 a)   Position/status             PDMR - GROUP STRATEGY AND TRANSFORMATION 
                                   DIRECTOR 
     --------------------------  ----------------------------------------- 
 b)   Initial notification        INITIAL NOTIFICATION 
       /Amendment 
     --------------------------  ----------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     --------------------------------------------------------------------- 
 a)   Name                        IMPERIAL BRANDS PLC 
     --------------------------  ----------------------------------------- 
 b)   LEI                         549300DFVPOB67JL3A42 
     --------------------------  ----------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     --------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument,        ORDINARY SHARES 
       type of instrument 
 
       Identification code          GB0004544929 
     --------------------------  ----------------------------------------- 
 b)   Nature of the transaction   CONDITIONAL AWARD GRANTED UNDER LONG 
                                   TERM INCENTIVE PLAN 
     --------------------------  ----------------------------------------- 
 c)   Price(s) and volume(s)        Price(s)           Volume(s) 
 
                                      NOT APPLICABLE     53,565 
                                                       ---------- 
     --------------------------  ----------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume          53,565 
 
       - Price                      NOT APPLICABLE 
     --------------------------  ----------------------------------------- 
 e)   Date of the transaction     15 FEBRUARY 2021 
     --------------------------  ----------------------------------------- 
 f)   Place of the transaction    OUTSIDE A TRADING VENUE 
     --------------------------  ----------------------------------------- 
 

On 15 February 2021 the LTIP granted on 15 February 2018 vested in part, with the remainder lapsing. Details of the individual award vesting and lapsing are detailed below.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        OLIVER REGINALD TANT 
     --------------------------  ----------------------------------------- 
 2    Reason for the notification 
     --------------------------------------------------------------------- 
 a)   Position/status             EXECUTIVE DIRECTOR - CHIEF FINANCIAL 
                                   OFFICER 
     --------------------------  ----------------------------------------- 
 b)   Initial notification 
       /Amendment                   INITIAL NOTIFICATION 
     --------------------------  ----------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     --------------------------------------------------------------------- 
 a)   Name                        IMPERIAL BRANDS PLC 
     --------------------------  ----------------------------------------- 
 b)   LEI                         549300DFVPOB67JL3A42 
     --------------------------  ----------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     --------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument           ORDINARY SHARES 
 
       Identification code          GB0004544929 
     --------------------------  ----------------------------------------- 
 b)   Nature of the transaction   CONDITIONAL AWARD VESTING UNDER LONG 
                                   TERM INCENTIVE PLAN (including Dividend 
                                   Roll-up Shares) 
     --------------------------  ----------------------------------------- 
 c)   Price(s) and volume(s)        Price(s)           Volume(s) 
 
                                      NOT APPLICABLE     11,184 
                                                       ---------- 
     --------------------------  ----------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume          11,184 
 
       - Price                      NOT APPLICABLE 
     --------------------------  ----------------------------------------- 
 e)   Date of the transaction     15 February 2021 
     --------------------------  ----------------------------------------- 
 f)   Place of the transaction    OUTSIDE A TRADING VENUE 
     --------------------------  ----------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                         OLIVER REGINALD TANT 
     ---------------------------  -------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------- 
 a)   Position/status              EXECUTIVE DIRECTOR - CHIEF FINANCIAL 
                                    OFFICER 
     ---------------------------  -------------------------------------- 
 b)   Initial notification 
       /Amendment                    INITIAL NOTIFICATION 
     ---------------------------  -------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------- 
 a)   Name                         IMPERIAL BRANDS PLC 
     ---------------------------  -------------------------------------- 
 b)   LEI                          549300DFVPOB67JL3A42 
     ---------------------------  -------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     ------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument            ORDINARY SHARES 
 
       Identification code           GB0004544929 
     ---------------------------  -------------------------------------- 
 b)   Nature of the transaction    CONDITIONAL AWARD LAPSED UNDER LONG 
                                    TERM INCENTIVE PLAN 
     ---------------------------  -------------------------------------- 
 c)   Price(s) and volume(s)         Price(s)           Volume(s) 
 
                                       NOT APPLICABLE     59,856 
                                                        ---------- 
     ---------------------------  -------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume           59,856 
 
       - Price                       NOT APPLICABLE 
     ---------------------------  -------------------------------------- 
 e)   Date of the transaction      15 February 2021 
     ---------------------------  -------------------------------------- 
 f)   Place of the transaction     OUTSIDE A TRADING VENUE 
     ---------------------------  -------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        DOMINIC JAMES BRISBY 
     --------------------------  ----------------------------------------- 
 2    Reason for the notification 
     --------------------------------------------------------------------- 
 a)   Position/status             PDMR - DIVISION DIRECTOR AMERICAS, 
                                   AFRICA, ASIA AND AUSTRALASIA 
     --------------------------  ----------------------------------------- 
 b)   Initial notification 
       /Amendment                   INITIAL NOTIFICATION 
     --------------------------  ----------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     --------------------------------------------------------------------- 
 a)   Name                        IMPERIAL BRANDS PLC 
     --------------------------  ----------------------------------------- 
 b)   LEI                         549300DFVPOB67JL3A42 
     --------------------------  ----------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     --------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument           ORDINARY SHARES 
 
       Identification code          GB0004544929 
     --------------------------  ----------------------------------------- 
 b)   Nature of the transaction   CONDITIONAL AWARD VESTING UNDER LONG 
                                   TERM INCENTIVE PLAN (including Dividend 
                                   Roll-up Shares) 
     --------------------------  ----------------------------------------- 
 c)   Price(s) and volume(s)        Price(s)           Volume(s) 
 
                                      NOT APPLICABLE     5,607 
                                                       ---------- 
     --------------------------  ----------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume          5,607 
 
       - Price                      NOT APPLICABLE 
     --------------------------  ----------------------------------------- 
 e)   Date of the transaction     15 February 2021 
     --------------------------  ----------------------------------------- 
 f)   Place of the transaction    OUTSIDE A TRADING VENUE 
     --------------------------  ----------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                          DOMINIC JAMES BRISBY 
     ----------------------------  ------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------- 
 a)   Position/status               PDMR - DIVISION DIRECTOR AMERICAS, 
                                     AFRICA, ASIA AND AUSTRALASIA 
     ----------------------------  ------------------------------------- 
 b)   Initial notification 
       /Amendment                     INITIAL NOTIFICATION 
     ----------------------------  ------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------- 
 a)   Name                          IMPERIAL BRANDS PLC 
     ----------------------------  ------------------------------------- 
 b)   LEI                           549300DFVPOB67JL3A42 
     ----------------------------  ------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     ------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument             ORDINARY SHARES 
 
       Identification code            GB0004544929 
     ----------------------------  ------------------------------------- 
 b)   Nature of the transaction     CONDITIONAL AWARD LAPSED UNDER LONG 
                                     TERM INCENTIVE PLAN 
     ----------------------------  ------------------------------------- 
 c)   Price(s) and volume(s)          Price(s)           Volume(s) 
 
                                        NOT APPLICABLE     30,011 
                                                         ---------- 
     ----------------------------  ------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume            30,011 
 
       - Price                        NOT APPLICABLE 
     ----------------------------  ------------------------------------- 
 e)   Date of the transaction       15 February 2021 
     ----------------------------  ------------------------------------- 
 f)   Place of the transaction      OUTSIDE A TRADING VENUE 
     ----------------------------  ------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        JOERG BIEBERNICK 
     --------------------------  ----------------------------------------- 
 2    Reason for the notification 
     --------------------------------------------------------------------- 
 a)   Position/status             PDMR - DIVISION DIRECTOR, EUROPE 
     --------------------------  ----------------------------------------- 
 b)   Initial notification 
       /Amendment                   INITIAL NOTIFICATION 
     --------------------------  ----------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     --------------------------------------------------------------------- 
 a)   Name                        IMPERIAL BRANDS PLC 
     --------------------------  ----------------------------------------- 
 b)   LEI                         549300DFVPOB67JL3A42 
     --------------------------  ----------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     --------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument           ORDINARY SHARES 
 
       Identification code          GB0004544929 
     --------------------------  ----------------------------------------- 
 b)   Nature of the transaction   CONDITIONAL AWARD VESTING UNDER LONG 
                                   TERM INCENTIVE PLAN (including Dividend 
                                   Roll-up Shares) 
     --------------------------  ----------------------------------------- 
 c)   Price(s) and volume(s)        Price(s)           Volume(s) 
 
                                      NOT APPLICABLE     5,358 
                                                       ---------- 
     --------------------------  ----------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume          5,358 
 
       - Price                      NOT APPLICABLE 
     --------------------------  ----------------------------------------- 
 e)   Date of the transaction     15 February 2021 
     --------------------------  ----------------------------------------- 
 f)   Place of the transaction    OUTSIDE A TRADING VENUE 
     --------------------------  ----------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                          JOERG BIEBERNICK 
     ----------------------------  ------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------- 
 a)   Position/status               PDMR - DIVISION DIRECTOR, EUROPE 
     ----------------------------  ------------------------------------- 
 b)   Initial notification 
       /Amendment                     INITIAL NOTIFICATION 
     ----------------------------  ------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------- 
 a)   Name                          IMPERIAL BRANDS PLC 
     ----------------------------  ------------------------------------- 
 b)   LEI                           549300DFVPOB67JL3A42 
     ----------------------------  ------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     ------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument             ORDINARY SHARES 
 
       Identification code            GB0004544929 
     ----------------------------  ------------------------------------- 
 b)   Nature of the transaction     CONDITIONAL AWARD LAPSED UNDER LONG 
                                     TERM INCENTIVE PLAN 
     ----------------------------  ------------------------------------- 
 c)   Price(s) and volume(s)          Price(s)           Volume(s) 
 
                                        NOT APPLICABLE     28,677 
                                                         ---------- 
     ----------------------------  ------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume            28,677 
 
       - Price                        NOT APPLICABLE 
     ----------------------------  ------------------------------------- 
 e)   Date of the transaction       15 February 2021 
     ----------------------------  ------------------------------------- 
 f)   Place of the transaction      OUTSIDE A TRADING VENUE 
     ----------------------------  ------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        WALTER NORBERT PRINZ 
     --------------------------  ----------------------------------------- 
 2    Reason for the notification 
     --------------------------------------------------------------------- 
 a)   Position/status             PDMR - GROUP MANUFACTURING AND SUPPLY 
                                   CHAIN DIRECTOR 
     --------------------------  ----------------------------------------- 
 b)   Initial notification 
       /Amendment                   INITIAL NOTIFICATION 
     --------------------------  ----------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     --------------------------------------------------------------------- 
 a)   Name                        IMPERIAL BRANDS PLC 
     --------------------------  ----------------------------------------- 
 b)   LEI                         549300DFVPOB67JL3A42 
     --------------------------  ----------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     --------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument           ORDINARY SHARES 
 
       Identification code          GB0004544929 
     --------------------------  ----------------------------------------- 
 b)   Nature of the transaction   CONDITIONAL AWARD VESTING UNDER LONG 
                                   TERM INCENTIVE PLAN (including Dividend 
                                   Roll-up Shares) 
     --------------------------  ----------------------------------------- 
 c)   Price(s) and volume(s)        Price(s)           Volume(s) 
 
                                      NOT APPLICABLE     6,058 
                                                       ---------- 
     --------------------------  ----------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume          6,058 
 
       - Price                      NOT APPLICABLE 
     --------------------------  ----------------------------------------- 
 e)   Date of the transaction     15 February 2021 
     --------------------------  ----------------------------------------- 
 f)   Place of the transaction    OUTSIDE A TRADING VENUE 
     --------------------------  ----------------------------------------- 
 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                         WALTER NORBERT PRINZ 
     ---------------------------  -------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------- 
 a)   Position/status              PDMR - GROUP MANUFACTURING AND SUPPLY 
                                    CHAIN DIRECTOR 
     ---------------------------  -------------------------------------- 
 b)   Initial notification 
       /Amendment                    INITIAL NOTIFICATION 
     ---------------------------  -------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------- 
 a)   Name                         IMPERIAL BRANDS PLC 
     ---------------------------  -------------------------------------- 
 b)   LEI                          549300DFVPOB67JL3A42 
     ---------------------------  -------------------------------------- 
 4    Details of the transaction(s): section to be repeated 
       for (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions 
       have been conducted 
     ------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument, 
       type of instrument            ORDINARY SHARES 
 
       Identification code           GB0004544929 
     ---------------------------  -------------------------------------- 
 b)   Nature of the transaction    CONDITIONAL AWARD LAPSED UNDER LONG 
                                    TERM INCENTIVE PLAN 
     ---------------------------  -------------------------------------- 
 c)   Price(s) and volume(s)         Price(s)           Volume(s) 
 
                                       NOT APPLICABLE     32,422 
                                                        ---------- 
     ---------------------------  -------------------------------------- 
 d)   Aggregated information 
 
       - Aggregated volume           32,422 
 
       - Price                       NOT APPLICABLE 
     ---------------------------  -------------------------------------- 
 e)   Date of the transaction      15 February 2021 
     ---------------------------  -------------------------------------- 
 f)   Place of the transaction     OUTSIDE A TRADING VENUE 
     ---------------------------  -------------------------------------- 
 

Trevor Williams

Deputy Company Secretary

Copies of our announcements are available on our website: www.imperialbrandsplc.com/Investors/Stock-Exchange-announcements

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END

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(END) Dow Jones Newswires

February 18, 2021 08:16 ET (13:16 GMT)

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