Experian Launches Interactive U.S. Map Showing Populations Most Susceptible to Developing Severe Cases of COVID-19
May 11 2020 - 6:00AM
Business Wire
The company’s powerful data and advanced
analytics can help guide healthcare and government organizations
for re-opening and recovery
In an effort to aid in the country’s re-opening efforts,
Experian is making available a free interactive heat map of
geographic populations at-risk of being most susceptible to
developing severe cases of COVID-19. The Experian COVID-19 Outlook
and Response Evaluator (CORE) tool is intended to guide healthcare
organizations and government agencies as they plan for the “new
normal” and coronavirus recovery in the months ahead. The map
leverages de-identified data such as pre-existing conditions and
social determinants of health to form a comprehensive picture that
predicts possible pandemic impact on communities.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200511005021/en/
The model and graphic display are
designed to help understand high risk geographic populations based
on Americans pre-existing medical conditions, demographic and
socio-economic traits. The information can be filtered down to the
county level. (Graphic: Business Wire)
As organizations navigate many unknowns moving forward, the
Experian CORE heat map offers a real-time tool to inform those
efforts. It will assist with the following:
- Shaping communications and outreach strategies to reach
high-risk populations, as well as align healthcare, community and
government programs where they are needed the most
- Planning re-opening and recovery efforts relevant to quarantine
and social distancing mandates at local, state and federal
levels
- Informing decisions where CARES Act funds should be allocated
to reach healthcare organizations with the greatest future risk of
serving many severe COVID-19 cases
The map uses the following categories to model risk:
- Health: pre-existing conditions defined by the Centers
for Disease Control and Prevention and World Health Organization
such as people with chronic lung disease or moderate to severe
asthma, severe heart disease, and those who are who are
immunocompromised, among other conditions
- Demographic: includes age, gender, income and
occupation
- Social: factors such as mobility, density and
utilization of public transportation
“At Experian, we’re treating re-opening of communities and
recovery from the pandemic as a global problem in which we need to
put our best minds together to help people, healthcare, businesses
and governments,” said Jennifer Schulz, group president, Experian
Health, Auto, Data Quality and Marketing Services. “We’re offering
these insights at no charge for the greater good of our community,
and are pleased to add this tool among the many other initiatives
and programs we’ve activated globally to assist during the
crisis.”
Experian Health developed the map in collaboration with Experian
DataLabs, its advanced analytics and development group, and
Experian Marketing Services.
“The CORE heat map is an example of how in our global DataLabs
we’re using artificial intelligence to analyze multiple data assets
and identify those insights that can have the most influence on
getting the outcomes right,” said Eric Haller, executive vice
president & global head, Experian DataLabs.
About Experian
Experian is the world’s leading global information services
company. During life’s big moments — from buying a home or a car to
sending a child to college to growing a business by connecting with
new customers — we empower consumers and our clients to manage
their data with confidence. We help individuals to take financial
control and access financial services, businesses to make smarter
decisions and thrive, lenders to lend more responsibly, and
organizations to prevent identity fraud and crime.
We have 17,200 people operating across 44 countries, and every
day we’re investing in new technologies, talented people and
innovation to help all our clients maximize every opportunity. We
are listed on the London Stock Exchange (EXPN) and are a
constituent of the FTSE 100 Index.
Learn more at www.experianplc.com or visit our global content
hub at our global news blog for the latest news and insights from
the Group.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200511005021/en/
Sandra A. Bernardo Experian 1 949 567 3676
sandra.bernardo@experianinteractive.com
Experian (LSE:EXPN)
Historical Stock Chart
From Mar 2024 to Apr 2024
Experian (LSE:EXPN)
Historical Stock Chart
From Apr 2023 to Apr 2024