Nourished with the good energy of the sun and
stars, the latest additions to the brand's portfolio
showcase Astral Tequila's superior craftsmanship and commitment to
giving back
NEW
YORK, March 20, 2023 /PRNewswire/ -- To
celebrate the spring equinox, Astral Tequila is proud to announce
the release of two new offerings: Astral Tequila Reposado and
Astral Tequila Añejo. Infused with the harmonious energy of the sun
and stars, these lustrous new expressions round out Astral
Tequila's super-premium collection, crafted with 100% Blue Weber
agave and aged to perfection.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9149751-astral-tequila-reposado-and-anejo/
Aged for five months, three months longer than industry
standard, Astral Tequila Reposado is subtly sweet yet rich-tasting
with notes of agave, caramel and oak. Astral's Reposado is perfect
for any cocktail including the brand's signature Sun Beam Fizz,
marrying the warmth of the tequila with flavors of bursting
citrus.
Astral Tequila Añejo is aged for twelve months and radiates with
warm notes of vanilla, oak and butterscotch, making the variant
perfect to enjoy with friends neat, on the rocks or as the main
spirit to provide a delicious twist on unexpected classics such as
the Astral Old Fashioned.
"We're thrilled to announce the addition of Astral Tequila
Reposado and Añejo to our portfolio, providing more ways to
brighten cocktails while honoring our traditional distilling
process to create quality, smoother tasting tequilas," said
Christina Choi, Senior Vice
President of Tequila, Diageo North America. "These new variants
also support our mission to uplift communities in Jalisco, Mexico by creating more bricks
through our sustainability initiative, the Adobe Brick
Project."
Distilled in Jalisco, Mexico,
the new iterations are aged in single-use American Oak bourbon
barrels and follow the brand's traditional production processes,
featuring a unique milling process using the tahona, a stone wheel
which crushes the juices from the agave fibers. Those crushed
fibers, or bagazo, are then used in the fermentation process to
make use of more of the agave plant. This technique is steeped in
tradition, highlighting the true character and flavor of the agave
to create a complex yet smooth tequila that is then aged to create
Astral Tequila Reposado and Añejo.
Astral Tequila Reposado and Añejo will be available in CA, FL,
TX, IL, NY, SC, MI, OH, and VA beginning April 1st wherever spirits are sold as
well as online at retailers such as Drizly.com and ReserveBar.com
for an SRP of $27.99 and $34.99 respectively. For more information, please
visit www.astraltequila.com and follow @astraltequila on
Instagram.
Enjoy These Signature Recipes:
Sun Beam Fizz
1.5 oz Astral Tequila Reposado
3 oz Lemonade
1 oz Red Ruby Grapefruit Juice
Top with Club Soda
Garnish: Grapefruit Wedge with Chili Lime Seasoning
Instructions: Add all ingredients to an ice-filled highball glass
and stir. Top with club soda and garnish with a grapefruit wedge
and chili lime seasoning.
Astral Old Fashioned
1.5 oz Astral Tequila Añejo
1 Barspoon of Agave Nectar
2 Dashes of Chocolate Bitters
Garnish: Grated Chocolate and Orange Twist
Instructions: Add all ingredients into an ice-filled mixing glass.
Stir for 10 to 12 seconds. Strain into an ice-filled rocks glass
and garnish with grated chocolate and an orange twist.
ABOUT ASTRAL TEQUILA
Astral Tequila is a super-premium tequila crafted using 100% Blue
Weber agave nourished by the sun and stars in Jalisco, Mexico. Using a tahona and bagazo
during fermentation, Astral Tequila's unique recipe uses
traditional, time-intensive processes to create a radiant tequila
that brightens every cocktail. Each bottle of Astral Tequila
produced helps continue the circular flow of good energy – leftover
agave fibers are upcycled into adobe bricks to be used to construct
buildings in local communities in Mexico to create more places to gather with
loved ones and feel connected. Astral Tequila launched in
April 2021 with its first expression,
Blanco, followed by Reposado and
Añejo in April 2023. For more
information on Astral Tequila, please visit
www.astraltequila.com.
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives and ways to share best practices. Follow Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
CONTACT
HUNTER
astraltequila@hunterpr.com
DIAGEO
Jazmine.settles@diageo.com
Please Drink Responsibly.
ASTRAL Tequila. 40% Alc/Vol. Diageo, New
York, NY.
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SOURCE Diageo North America