With a delicate pink hue, this delicious
Reposado tequila is the perfect invitation to celebrate in the
daytime
NEW
YORK, March 6, 2023 /PRNewswire/ -- Tequila
Don Julio, the leader in the luxury tequila category, is expanding
its esteemed portfolio of luxury offerings with the introduction of
Tequila Don Julio Rosado, an exquisite Reposado tequila
that's aged at least four months in Ruby
Port wine casks to impart a light fruit finish and delicate
pink hue. Inspired by Don Julio González's innovative spirit and
his love of craft that revolutionized the tequila category, the
team of expert tequileros at Tequila Don Julio is continuing the
brand's legacy and leadership in luxury innovation by producing
this delicious, smooth tequila that will be a permanent addition to
the brand's portfolio alongside its tequilas such as the iconic
Tequila Don Julio 1942 and Ultima Reserva.
Experience the full interactive Multichannel News Release
here: https://www.multivu.com/players/English/9145251-tequila-don-julio-introduces-tequila-don-julio-rosado/
"At Tequila Don Julio we strive to evolve our flavor profiles
and offerings to delight the ever-expanding palettes of discerning
tequila drinkers," says Christina
Choi, Senior Vice President of Tequila, DIAGEO North
America. "We are thrilled to continue the brand's legacy of
exceptional innovation and luxury tequila leadership with the
release of Tequila Don Julio Rosado. Most people enjoy luxury
tequila in the evening – with Rosado, we are enticing people to
call up their friends to enjoy a luxury tequila drinking experience
during the day time with a delicious Rosado cocktail and a fabulous
elevated vibe."
Tequila Don Julio Rosado is a Reposado tequila that's aged for
at least four months in Ruby Port
wine casks from the enchanting Douro wine region of Portugal. The result is a tequila with notes
of creamy strawberry, ripe raspberry, dried plum, roasted caramel
and a touch of rich cocoa, creating a unique and deliciously smooth
tequila. Whether sipping poolside with friends or celebrating at a
beach club, Tequila Don Julio Rosado is the perfect spirit to enjoy
for all of life's fabulous moments.
This latest offering from Tequila Don Julio is debuting with a
new creative campaign, created by the community, that lures you
into the fantastical Rosado world. The creative will be featured
across social, out-of-home and digital media. The concept for the
film, directed by celebrated Ukrainian Filmmaker Tanu Muiño, is all
about bringing the night to the day. A night out is designed to
stimulate our senses — with music, lights, fashion, and vibes. In
this campaign, the brand built a world where the feelings you get
from the most extravagant night out are brought to life in the
daytime.
Filmed in Mexico and featuring
a diverse cast of talent from various backgrounds, the films take
us through the Tequila Don Julio Rosado world and transport you to
a utopic place with a bit of magic. Modern disco meets Mexican
luxury, where you can roller-skate with disco pumas or grab a
bottle of Tequila Don Julio Rosado from a cloud – all under a
perfectly pink sky.
Filmmaker Tanu Muiño who brings an unparalleled love for her
craft to the film shares, "I was thrilled to partner with Tequila
Don Julio on this ambitious new campaign. They gave me such
artistic freedom, allowing me to draw inspiration from
architecture, bold artists that have influenced me along my
creative journey and so much more. The world that we created for
the new Tequila Don Julio Rosado is striking and colorful. It was a
great experience being able to push boundaries and make something
so original together."
This spring, the world of Tequila Don Julio Rosado will come to
life through surprise and delight moments that encourage consumers
to celebrate all of life's fabulous moments. Stay up to date on
what's to come by following @DonJulioTequila on
Instagram.
Tequila Don Julio Rosado is best enjoyed on the rocks or with a
splash of sparkling water and lemon garnish. It is available
nationwide wherever spirits-based beverages are sold for an SRP of
$125.99 for a 750ml bottle. Tequila
Don Julio encourages consumers of legal drinking age to celebrate
responsibly.
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio
González and his personal pursuit of perfection, Tequila Don Julio
revolutionized the tequila industry and set the standard for
ultra-premium tequila. The original luxury tequila of choice in
Mexico, Tequila Don Julio uses
only the highest caliber, fully matured and ripened Blue Agave that
has been hand-selected from the rich, clay soils of the
Los Altos region of the state of
Jalisco. The Tequila Don Julio
portfolio includes Tequila Don Julio
Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo,
Tequila Don Julio 70 Cristalino, Tequila Don Julio 1942, and
Tequila Don Julio Ultima Reserva. For more information on Tequila
Don Julio, please visit www.DonJulio.com.
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's
global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA
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SOURCE Tequila Don Julio