Lone River, the Makers of the No. 1 Ranch
Water Brings Western Flair to National Margarita Day with a New
Ranch Rita Variety Pack featuring Iconic Western Flavors: Classic,
Spicy, Mango and Blood Orange
NEW
YORK, Feb. 22, 2023 /PRNewswire/ -- Lone River
Beverage Company is taking National Margarita Day by the horns as
it serves up the NEW Ranch Rita Variety Pack, adding to its
portfolio of cocktail-inspired hard seltzers. Made with organic
agave nectar and lime juice, the new variety pack tips its hat to
America's most beloved cocktail, the margarita which, like Lone
River, is inspired by Texas
culture.
Along with the powerhouse brand's classic margarita style Ranch
Rita, the variety pack serves up three new flavors: Spicy, Mango,
and Blood Orange. Inspired by popular margarita serves, Mango Ranch
Rita and Blood Orange Ranch Rita deliver a vibrant, freshly
squeezed flavor, while Spicy Ranch Rita gives that Texas kick with a jalapeño twist. The Ranch
Rita Variety Pack is premium brewed and conveniently canned at 6%
ABV.
"We're all about being true to our roots, so it made sense to
explore all the different ways to bring two iconic Texas offerings together," says Katie Beal Brown, founder & CEO of Lone
River Beverage Co. "We're so excited to build on the positive
response we've had with our Ranch Rita Classic Margarita and go a
step further to give folks a full range of flavors they can sip on
year-round."
The release of the Ranch Rita Variety Pack follows the
April 2022 launch of the Lone River
Ranch Rita Classic Margarita. The newest addition to the Lone River
portfolio first hit shelves in Texas, and continues to roll out nationwide,
joining the full portfolio at major retailers.
Lone River is the leading Ranch Water brand and also a Top Ten
leader within the Hard Seltzer segment nationwide.1 Lone
River Ranch Rita Variety Pack is available in 12-packs of 12 oz
cans and best enjoyed chilled from the can and dressed with lime
and salt.
For more information about Lone River
Ranch Water and Ranch Rita Variety Pack, as well as to find
a retailer near you, follow @RanchWater on social and visit
www.loneriverbevco.com. When enjoying Lone River, please remember
to drink responsibly.
About Lone River Beverage Company
Founded in 2019 by
native Texan Katie Beal Brown and
acquired by Diageo in 2021, Lone River Beverage Company offers two
unique drink propositions, with the taste of organic agave nectar
and lime, that play on the biggest tequila inspired cocktail spaces
with both lighter and fuller flavored options. The brand's namesake
Ranch Water hard seltzer is inspired by the tradition and taste
from the high desert of Far West Texas. At 80 calories and 4% ABV
per 12 oz can, Lone River Ranch
Water brings an easy-drinking twist to Texas' classic cocktail. Lone River Ranch Water hard seltzer is available
in Original, Spicy, Rio Red Grapefruit and Prickly Pear flavors.
Lone River Ranch Rita Margarita
Style is a fuller flavored, 6% ABV, premium brewed beverage
that delivers the indulgent taste of the classic margarita
cocktail. Lone River Ranch Rita is
available in Classic, Spicy, Mango and Blood Orange flavors. Lone
River products are available nationwide in major retailers as well
as independent stores. Lone River is also available via delivery
platforms Instacart, Drizly, and more. To learn more, visit
www.loneriverbevco.com. Enjoy Responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
Media Contact:
TAYLOR
loneriver@taylorstrategy.com
Nicole Anastasi, Diageo
Nicole.Anastasi@diageo.com
1 Nielsen Total US xAOC L4 Wks - w/e 02/11/23
View original content to download
multimedia:https://www.prnewswire.com/news-releases/an-ode-to-the-modern-west-lone-rivers-new-ranch-rita-variety-pack-steps-on-the-scene-in-time-for-national-margarita-day-301753498.html
SOURCE Lone River Beverage Company