Buchanan's Pineapple combines the exceptional
smoothness of Scotch Whisky, with the juicy taste of pineapple,
inviting drinkers to step into a more vibrant world.
NEW
YORK, Feb. 7, 2023 /PRNewswire/ -- Buchanan's
Blended Scotch Whisky is proud to
introduce Buchanan's Pineapple, the newest offering in
the award-winning whiskymaker's portfolio. A blend of Scotch Whisky
from the House of Buchanan's and natural flavors, featuring the
taste of its most popular mixing partner – pineapple – is perfect
for those seeking an elevated craft cocktail experience and is best
enjoyed with good food and great company.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9124551-buchanans-scotch-whisky-pineapple
Buchanan's Pineapple features notes of light caramel and
vanilla, the luscious taste of juicy pineapple, and a bright, zesty
citrus finish. The new blend is bursting with pineapple
flavor that is beautifully balanced with the traditional smoothness
of whisky from the House of Buchanan's. Whether served over ice or
mixed with seltzer water and a squeeze of lime, Buchanan's
Pineapple is destined to delight any cocktail or whisky connoisseur
with a vibrant palate and a taste for tropical flavor.
"For years, Buchanan's has been welcomed into the culture and
celebrations of the Hispanic American community, often mixed with
pineapple juice, resulting in one of our most popular serves, the
Buchanita, which helped inspire us to create this new blended
whisky flavor," says Joyce He,
Director of Buchanan's Whisky. "With Buchanan's Pineapple, we are
combining one of the most beloved flavors in Hispanic culture with
the same distinct smoothnes from the House of Buchanan's people
have enjoyed for more than 130 years."
Buchanan's Pineapple is welcoming drinkers 21 and older to step
into a tangier timezone and a more vibrant world of flavor with new
campaign It's Piña. The campaign celebrates a
tropical state of mind, an energy, and a magic moment that
happens the instant you share a piña drink with friends and
family. The integrated campaign will launch with digital content in
social and paid media, featuring original music by Venezuelan
-Dominican producer Napoles, who added his 200% flavor to the
campaign.
Buchanan's is encouraging fans to responsibly embrace the
piña mindset at home, or out with friends, through
easy-to-make cocktails and recipes, like the Piña Fizz and
Bucha Colada. Buchanan's Pineapple will also be bringing
piña vibes on the road throughout the year at some of the biggest
cultural events, local parades and community gatherings across
New York, California, Florida, Texas, Illinois, and beyond. Be sure to follow
@buchananswhisky for more news, recipe inspiration, and to
hear about local events near you.
Buchanan's Pineapple (750ml; 35% ABV) is a permanent addition to
the Buchanan's Whisky portfolio and will be available for purchase
online and in retail stores nationwide wherever fine spirits are
sold beginning February 1, 2023, with
a suggested retail price of $29.99.
ABOUT BUCHANAN'S WHISKY:
BUCHANAN'S Whisky's true
purpose is to unite all who bring their 100% Hispanic and 100%
American identities together to live a 200% life. It was created to
be shared with one another and enjoyed by all, because our founder,
James Buchanan believed in the power
of sharing. With more than 130 years of authentic heritage, every
bottle represents James Buchanan's
commitment to creating the finest blended Scotch Whiskies. In 2023,
BUCHANAN'S introduced BUCHANAN'S Pineapple to its award-winning
portfolio which is comprised of four gold award-winning marques,
including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S
MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended
Scotch Whisky, BUCHANAN'S RED SEAL Blended Scotch Whisky, which
have been recognized in the most prestigious international spirits
competitions. For more information, visit www.BuchanansWhisky.com
or connect with us on Facebook: www.facebook.com/BuchanansUS,
Instagram: www.instagram.com/BuchanansWhisky, and Twitter:
www.twitter.com/BuchanansUSA.
About DIAGEO North America
DIAGEO is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray, and
Guinness. DIAGEO is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about DIAGEO, their people, brands, and
performance, visit www.diageo.com. Visit DIAGEO'S global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about DIAGEO North America:
@Diageo_NA.
Media Contact: buchanans@hunterpr.com
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SOURCE Buchanan's Scotch Whisky