Kicking off with a nationwide challenge
organized by UnitedMasters and GRAMMY award-nominated poet
J.Ivy
NEW
YORK, Dec. 8, 2022 /PRNewswire/ -- Today,
Bulleit Frontier Whiskey announces The Bulleit Pioneer Project, a
multi-year campaign that brings to life the brand's commitment to
amplifying emerging and underrepresented voices across art,
sustainability, food, and technology. The Bulleit Pioneer Project's
first activation is in partnership with the music and creator
platform, UnitedMasters and GRAMMY award-nominated spoken word poet
J. Ivy.
Bulleit has tapped J. Ivy as the inspiration and host of the
Remix Challenge. UnitedMasters Remix Challenges are social first
showcases that blend the roster and network of UnitedMasters,
providing life-changing opportunities for millions of artists,
producers, and creatives to collaborate, all within Instagram.
The Remix Challenge launched on Wednesday, December 7th across UnitedMaster's and
J. Ivy's social channels encouraging creators across a variety of
creative disciplines to remix the launch video with their
interpretation of what the Frontier Spirit means to them. J. Ivy
kicked off the challenge by showing his audience his interpretation
of the Frontier Spirit.
J. Ivy is a three-time GRAMMY Nominated, Peabody, Clio, Telly,
and NAACP Image Award-Winning Poet, Spoken Word Artist, Actor &
Songwriter widely known for his appearances on HBO Def Poetry and
his feature with hip hop's biggest names.
He was recently nominated for the first-ever GRAMMY Award for
Best Spoken Word Poetry Album. He has collaborated with John
Legend, RZA, The Last Poets, The Roots, Common, Mos Def, The Black
Crowes, Bob Dylan, Deepak Chopra,
Michael Jordan and many more. He
supports his community through his Write to Live Academy and the
Dear Father Initiative, which encourages young people to explore
careers in the arts.
"It has always been my mission to create career-advancing
opportunities for poets and creatives like myself. With the GRAMMY
Awards introducing the Best Spoken Word Poetry Album category this
year, it only feels right to create a space for more aspiring
creatives to champion themselves and show the world what they can
do. I'm honored to be a conduit in exploring The Bulleit Frontier
Spirit while helping other creatives do the same. This platform
will empower creative expression in an organic way for millions of
young creators…for generation after generation. This is such a
historic moment," said J. Ivy.
There will be one winner and four finalists of the challenge.
The winner of the Remix Challenge will receive a one-hour
mentorship session with J. Ivy to hone their craft as a creative,
along with a 3 day/2 night trip to Los
Angeles to attend UnitedMasters' Celebration of
Independence, an official Grammy's party in Los Angeles on February
3rd featuring Russ, Brent
Faiyaz, and Tobe
Nwigwe.***
"The Bulleit Pioneer Project continues our history of partnering
with people and organizations on the frontier of culture," said
Sophie Kelly, Sr. Vice President of
Whiskey at Diageo North America. "From our work with American
Forests, replenishing natural resources, to promoting equity and
opportunity within the arts through our partnerships with Film
Independent and Tribeca Festival, we are building upon this today
with UnitedMasters and J.Ivy to kick off The Bulleit Pioneer
Project."
The Remix Challenge submissions are welcome until December 12, 2022 at 3:00
p.m. Pacific Time, and will be vetted by J. Ivy. The
potential winner will be notified on/about December 21, 2022, via UnitedMasters and J.Ivy's
Instagram accounts. To be eligible to enter for a chance to win,
you must be 21+ and based in the United
States. All finalists must provide legal documentation to
prove they are of legal drinking age.
**NO PURCHASE NECESSARY. Instagram account required. Submission
must be entrant's original work; entrant assigns all right, title
and interest in submission to United Masters, LLC. To accept prize,
winner must be able to travel to Los
Angeles 2/3 – 2/5/2023. Mentorship session subject to J.
Ivy's availability and other restrictions. Subject to Official
Rules available at UnitedMasters Instagram account
(@unitedmasters), including entry procedure, judging criteria,
prize details/restrictions and full details. Contest sponsored by
United Masters, LLC, Brooklyn, NY
11210. (Not sponsored by Diageo Americas, Inc.)
About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in
America. The brand attributes that growth to bartenders and
cultural partners who have adopted it as their own. The Bulleit
Frontier Whiskey portfolio is distilled and aged in the Bulleit
family tradition, using a distinctive high rye recipe, which gives
them a bold, spicy, yet distinctively smooth taste. The
award-winning Kentucky whiskey
most recently won a Double Gold medal for Bulleit 10-Year Old and
Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San
Francisco World Spirits Competition. In 2017, Bulleit celebrated
its 30th anniversary with the opening of a new, state-of-the-art
distillery located in Shelbyville,
KY. Constructed with a focus on sustainable practices
including natural habitat protection, water conservation and local
ingredient sourcing, BDC received the Highly Commended award for
Sustainable Distillery of the Year at the 2020 Icons of Whisky
Awards from Whisky Magazine. In 2019, a Visitor's Centre at the
Bulleit Distilling Co. in Shelbyville opened to share our modern,
technological and sustainable approach to making great whiskey. In
2021, Diageo opened its first carbon-neutral whiskey distillery in
Lebanon, KY with Bulleit being the
first and leading brand being produced at the site. supplementing
existing production at the Bulleit Distilling Co. For more
information, visit www.bulleit.com or follow @Bulleit on
Instagram.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow on Twitter and Instagram for news and information about
Diageo North America: @Diageo_NA.
About UnitedMasters
Launched in 2017 by Translation
founder and music industry veteran Steve
Stoute, UnitedMasters provides a new industry alternative
for over 1.5 million independent artists. UnitedMasters gives
artists access to premium music distribution services, a suite of
tools to help them directly connect with fans, and opportunities
for unique partnerships with some of the world's biggest brands.
The UnitedMasters platform enables artists to operationalize their
independence and maximize their creative and economic potential
while allowing them to maintain full ownership over their master
recording rights.
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SOURCE Bulleit Frontier Whiskey