NORWALK, Conn., June 13, 2019 /PRNewswire/ -- From
your favorite casual dive to your neighborhood pub, Seagram's 7
Crown toasts watering holes across the country for its second
annual National Dive Bar Day celebration on July 7. This year, the American whiskey is
collaborating with indie rock duo, The Kills, to re-release two
songs the band re-mastered for dive bar jukeboxes nationwide.
On July 7, dive bar goers can raise a
glass to these beloved American institutions while enjoying The
Kills' re-released versions of Blue Moon and Night
Train, complimentary to consumers across targeted TouchTunes
jukeboxes in honor of National Dive Bar Day.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8560851-seagrams-7-crown-whiskey-the-kills-national-dive-bar-day/
The re-released versions of Blue Moon and Night
Train were re-mastered specifically for TouchTunes dive bar
jukeboxes, honoring the laid-back and often historic hidden gems
where The Kills got their start. Both songs will also be cut
on a limited edition 7" vinyl record for the very first time in the
U.S. and available at events on National Dive Bar Day in these
seven cities: Dallas, TX;
Denver, CO; Jacksonville, FL; Nashville, TN; New
York, NY; Sacramento, CA
and Seattle, WA.
"Dive bars are about getting together with friends and enjoying
great music over a simple, straightforward drink, like a 7 &
7," said Diageo Brand Director Jason
Sorley. "We're honored to work with The Kills this National
Dive Bar Day to celebrate our favorite dives and shine a light on
what makes them so great. We hope everyone will join us in
supporting their local hangout on July
7 so that dive bars everywhere can continue to thrive."
Seagram's 7 Crown started National Dive Bar Day last year,
fittingly taking place on July 7 in
honor of the quintessential dive bar drink, the 7 & 7.
National Dive Bar Day, which is officially recognized by the
National Day Calendar, is part of the brand's year-round commitment
to its Save the Dive Bar initiative.
"We're thrilled to collaborate with Seagram's 7 for National
Dive Bar Day and give these songs new energy as a toast to dive
bars everywhere. Blue Moon and Night Train were
written in dive bars, so this seemed like a perfect tribute," said
Alison Mosshart, lead vocalist for
The Kills. "There's such a rich history and feeling of
inclusiveness that has always attracted us to these types of
places. We've seen some of our favorite spots close over the years,
which is just another reason why Seagram's 7's mission to Save the
Dive Bar really hit home," added lead guitarist for The Kills,
Jamie Hince.
While they were recorded several years apart, both Blue
Moon and Night Train were produced at Key Club in
Benton Harbor, Michigan, where
Mosshart and Hince spent time between sessions hitting up the local
dive bar scene. Sonically, the two songs are very different, but
the re-mastered versions bring them closer together, pairing two
moments in time that were instrumental in the band's growth.
Seagram's 7 Crown is a carefully blended American whiskey aged
in oak with a rich and casual history. The whiskey shares a storied
past with dive bars, as both have been an integral part of American
drinking culture. To learn more about National Dive Bar Day and the
Save the Dive Bar initiative, adults 21 and older can visit
seagrams7.com or follow the #NationalDiveBarDay conversation on
social media. And, don't forget to head to your local dive bar on
July 7 to responsibly enjoy a 7 &
7 and ensure all our favorite dive bars live to see another
day.
About Seagram's 7 Crown
Seagram's 7 Crown is an
American icon with a rich heritage dating back to the 1930s. A
blended American whiskey, Seagram's 7 Crown has a legacy of
bringing people together through its easy-to-drink, smooth liquid.
Seagram's 7 Crown is casual, approachable and has a taste profile
that stands the test of time on its own and in its signature drink,
the 7 & 7. For more information, visit seagrams7.com and follow
us on Instagram @seagrams7. Seagram's 7 Crown encourages all
consumers to please enjoy responsibly.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
diageo.com. Visit Diageo's global responsible drinking resource,
DRINKiQ.com, for information, initiatives, and ways to share best
practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
About TouchTunes
TouchTunes provides innovative
entertainment solutions to over 75,000 bars, restaurants and other
social spaces worldwide. Our award-winning music
systems spark engagement and
encourage customers to stay longer by creating memorable
experiences through an integrated music platform that
includes digital jukeboxes, mobile, photo booth and
TouchTunesTV. TouchTunes, an Octave Group company, uses the
power of music and media to inspire emotional connections in shared
spaces, enhancing the way people interact with each other and their
environment. We are proud to provide our
products and services through an extensive network of
qualified local amusement operators.
Follow TouchTunes
on Facebook, Twitter and Instagram.
Media Contacts
Jason
Sorley
DIAGEO
Jason.D.Sorley@diageo.com
(203) 229-4002
Kait Sheppard
Taylor Global
ksheppard@taylorstrategy.com
(704) 996-3447
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SOURCE DIAGEO