LONDON, Sept. 19, 2019 /PRNewswire/ -- Blackbird plc
(AIM: BIRD), developer and seller of the market-leading cloud video
editing platform Blackbird, has announced that TownNews has again
expanded its deployment of Blackbird for the fast production of
digital news content in the US. This is the fourth deployment of
Blackbird by TownNews within the past 15 months.
TownNews has signed up a further six US TV stations that
will use Blackbird to rapidly view, edit and publish their video
news content to social and web platforms. When paired with
TownNews' Field59 VMS, news stories can be delivered with
unbeatable speed and control using Blackbird's browser-based cloud
video editing platform.
The six additional US TV stations that will use Blackbird
are based in Wisconsin,
Missouri, Washington and Texas – bringing the total of TV stations
using Blackbird to 46 across 27 states.
Over 350 local TV stations in the US produce around six hours of
news content per day with the industry generating nearly
$28 billion in revenues
annually. With an estimated 43% of US adults now sourcing
their news from websites and social media (source: Pew Research
Centre), millions of viewers in the US consume content through the
Blackbird and TownNews' Field59 VMS platform.
Globally the trend towards mobile news consumption continues to
rise - doubling in most countries over the past
six years. According to the Digital News Report 2018, on
average 62% of people weekly use their smartphones for news
content.
Derek Gebler, Vice President
of Broadcast and Video for TownNews, commented: "Blackbird
is a great partner to TownNews with proven technology providing
high-quality, frame-accurate cloud editing software for our
broadcast customers. We consider their team to be part of our team
and are true collaborators."
Ian McDonough, CEO of
Blackbird, said: "We're delighted that Blackbird is
recognised by so many TownNews' customers to be the best-in-market
for rapid digital news production. To expand the adoption of the
combined Blackbird and Field 59 solution from 3 to 46 US news
stations in just 15 months is a fantastic and very encouraging
endorsement. It's also a perfect example of how Blackbird can land
and expand in large high-media markets.
"Blackbird is completely unique in its ability to enable media
companies to create and deliver high quality video content very
fast. Having been specifically built from the ground up for the
cloud, Blackbird delivers very significant productivity and
efficiency benefits which all enterprise companies working with
video can take full advantage of."
About Blackbird plc
Blackbird operates in the fast-growing SaaS and cloud video
market, and has created the world's most advanced suite of
cloud-native computing applications for video, all underpinned by
its lightning-fast codec. Blackbird's patented technology allows
for frame accurate navigation, playback, viewing and editing in the
cloud. Blackbird underpins multiple applications, which are used by
rights holders, broadcasters, sports and news video specialists,
esports, live events and content owners, post-production houses,
other mass market digital video channels and corporations.
Since it is cloud-native, Blackbird removes the need for costly,
high end workstations and can be used from almost anywhere on
almost any device. It also allows full visibility on multi-location
digital content, improves time to market for live content such as
video clips and highlights for social media distribution, and
ultimately results in much more effective monetisation.
Blackbird® is a registered trademark of Blackbird plc.
Websites
www.blackbird.video
Social
media
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
About RNS Reach Announcements
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communication service aimed at assisting listed and unlisted
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non-regulatory news releases into the public domain. Information
required to be notified under the AIM Rules for Companies, Market
Abuse Regulation or other regulation would be disseminated as an
RNS regulatory announcement and not on RNS Reach.
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SOURCE Blackbird plc