Tencent (TCEHY) plans to open up its social networking app, WeChat. Bloomberg reports that the company will allow WeChat groups to display external links from other shopping sites such as Alibaba’s (BABA) Tmall and Taobao. TCEHY shares fell 1.08% to close at $58.67 on November 29. Tencent is a Chinese company that offers value-added and online advertising services. Its value-added service segment is involved in online and mobile games, while the advertising segment represents display-based and performance-based advertisements. Third-Party Links The company will soon begin trials on a feature that will allow participants in the WeChat group to share links with third-party e-commerce platforms.
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