Nintendo's Head For U.S. to Exit After Long Stint -- WSJ
February 22 2019 - 3:02AM
Dow Jones News
By Patrick Thomas
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (February 22, 2019).
Nintendo Co. said Thursday that Reggie Fils-Aimé, its longtime
president of the U.S. division, is retiring in April.
Mr. Fils-Aimé came to Nintendo of America in 2003 serving in the
company's sales and marketing department and became its president
and operating chief in May 2006. His last day is April 15.
The Japanese videogame publisher credited Mr. Fils-Aimé with
expanding the reach of some of its most popular products in the
U.S. such as its Wii Sports and Wii Fit games.
Succeeding Mr. Fils-Aimé is Doug Bowser, Nintendo of America's
current senior vice president of sales and marketing, who also
shares the same last name as the company's iconic "Mario" brand
villain. Mr. Bowser came to Nintendo in 2015 and previously served
as an executive with Electronic Arts Inc. and worked at Procter
& Gamble Co. in various sales leadership roles.
Mr. Bowser led the marketing efforts of the company's signature
Switch videogame console, which has sold more than 32 million
units, a pace on par with other hit consoles including Nintendo's
own Wii system and Sony Corp's PlayStation 4. In January, the
company said it sold more than nine million units of its Switch
console in its final quarter of 2018 but forecast weaker
performance to begin this year, surprising analysts who said the
outlook might be too conservative.
Last October, The Wall Street Journal reported that Nintendo
plans to release a new version of its Switch videogame console next
year to maintain the sales momentum of the device.
In prepared remarks, Mr. Fils-Aimé joked that his departure
isn't "game over" for him.
"Instead 'leveling up' to more time with my wife, family and
friends," Mr. Fils-Aimé said in a statement.
(END) Dow Jones Newswires
February 22, 2019 02:47 ET (07:47 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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