U.S., China Sales Boost Nestlé Growth Strategy -- WSJ
February 15 2019 - 3:02AM
Dow Jones News
By Saabira Chaudhuri
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (February 15, 2019).
Nestlé SA reported higher annual sales driven by improved
performance in the U.S. and China, a sign that Chief Executive Mark
Schneider's efforts to revive growth are gaining traction.
The maker of Nescafe coffee and KitKat chocolate on Thursday
said organic sales growth -- a key measure that strips out currency
changes, acquisitions and divestments -- rose 3% in 2018. That was
in line with analysts' estimates and better than the previous
year's growth of 2.4% -- which was the slowest pace since Nestlé
started tracking the figure in the mid-1990s.
Nestlé, like its peers, has struggled in recent years with
fierce competition and changing consumer tastes. The Swiss-based
company has also faced pressure from activist investor Dan Loeb to
boost its returns.
In response, Mr. Schneider has focused on such categories as
bottled water, coffee and pet food that he says have better growth
potential. He has also sold noncore businesses like U.S.
confectionery and put the company's skin-health unit up for review.
On Thursday, Nestlé said it is also exploring a sale of its
European cold-meats business, Herta, which generated sales last
year of about 680 million Swiss francs ($674 million).
Nestlé said a sharper focus on core products like coffee and pet
food boosted total sales by 2.1% to 91.44 billion francs in 2018.
U.S. sales rose 2.6% on the year, while China sales showed "mid
single-digit organic growth, significantly higher than the prior
year," the company said.
Net profit jumped 42% to 10.1 billion francs, aided by one-time
effects such as asset sales. The company said its underlying
trading operating profit margin rose by 0.5 percentage point to
17%, putting it on track to hit its 2020 target of 17.5% to
18.5%.
"Mark Schneider's efforts to shift the group's focus toward a
better balance between margin expansion and top-line growth are
slowly bearing fruit," said Robert Waldschmidt, an analysts at
Liberum, a brokerage.
The company's shares rose 1.4% in Zurich trading.
Nestlé said its decision to explore the sale of its Herta
charcuterie unit reflected its increased focus on plant-based
foods. Demand for such products, it said, is growing much faster
than for meat as consumers look to be more environmentally friendly
while getting enough protein. In 2017, Nestlé bought
California-based Sweet Earth, which makes plant proteins that can
replace meat in meals such as curries and stir fries.
"That whole focus on plant-based offerings is very much on
trend, it will be with us for years to come," said Mr. Schneider,
who became CEO in 2017. said.
The company, which is based in Vevey, Switzerland, has also been
pushing to expand its coffee offerings. Earlier this week it
announced 24 new coffee products under the Starbucks brand,
including Nespresso style capsules and whole bean and roast and
ground coffee. Nestlé last year paid more than $7 billion for the
rights to sell Starbucks coffee and tea in grocery and retail
stores.
Nestlé said its pricing picked up strength in the second half of
last year, though overall it lagged behind 2017. Meanwhile, sales
volumes -- typically seen by analysts as a sturdier approach to
driving growth -- were strong. For 2018, It reported pricing growth
of 0.5% and volume growth of 2.5%, compared with 0.8% and 1.6%,
respectively, in the preceding year.
The company said for 2019 it expects sales growth to improve
while restructuring costs will total about 700 million francs.
Nestlé also said Thursday that it had nominated to its board
Dick Boer, former chief of grocer Ahold Delhaize, and Dinesh
Paliwal, CEO of Harman International, a U.S. auto-parts supplier
acquired by Samsung Electronics Co. in 2017. They would replace two
current members who are stepping down. The company had been
criticized by Mr. Loeb for not having board members with
food-and-drink experience.
Write to Saabira Chaudhuri at saabira.chaudhuri@wsj.com
(END) Dow Jones Newswires
February 15, 2019 02:47 ET (07:47 GMT)
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